Rozan Ahmed has been labeled all sorts of things: Cultural integrator, PR guru, style editor, social commentator, soiree host, brand consultant, socialite, motivational speaker, influential, the Middle East’s African Queen, powerhouse, activist, enigma, the list goes on. As founder of bougi.com [1], the artistically driven multi-purpose platform focused on merging and championing the best in cultural diversity, Rozan has mused with the entire world, creatively contributing to the arts and social development. As a catalyst for what she calls “cultural conservation”, Rozan has inspired dialogue and action internationally on the fundamental relationships between culture, commerce, identity and ownership. She has collaborated with brands, campaigns and people across the Middle East, Africa and the UK, such as Prince Fahad Al Saud, Louis Vuitton, Reem Al Kanhal, Michelle Rodriguez, We Want Peace, Mohammed Al Turki, the United Nations, Chanel and many more.