For someone who received a BA in Oil Painting, Fatma Ghaly’s professional choices have always inclined towards art-related entrepreneurship; having been exposed at a very early age to the Azza Fahmy business world (a family owned enterprise), Fatma set out with a great level of aspiration to lead the brand to where it is today.

Her well-researched regional and global expansion strategies along with her selective brand associations and partnerships, are the result of her 11 years of experience in the company- where she unconditionally worked her way up from Marketing Executive to Managing Director.
 
Taking the lead in managing a full fledged organization, Fatma puts together and implements the company’s annual plan, setting and achieving sales targets for the local, regional, and international outlets. She consistently develops global PR and Marketing campaigns that aim at launching and reinforcing the designer image locally and abroad.

Fatma is also involved in developing the jewellery design and making sector in Egypt. Her strong involvement in multiple developmental projects has won her entrepreneurial recognition by many regional and international organizations and initiatives. She has been involved with her mother in the Azza Fahmy Design Studio- an educational hub for aspiring designers/ students that offers full-fledged course-curriculums to those who want to progress in the jewellery industry. In June 2008, she was selected as an Endeavour Entrepreneur. She is also a proud Aspen Institute Fellow.

Fatma’s interest in serving the community and representing her company’s ethos, is a core drive behind her involvement in various charity initiatives and developmental projects. As a board member at Abou El Rish Children’s Hospital – Diabetes Endocrine Metabolic Pediatric Unit-Fatma always seeks ways to utilize her company’s resources for community assistance and sustenance.

Fatma Ghaly is a 31 year old business personality whose faith in the family business, has lead one of the most successful Egyptian brands to a fast and efficient global expansion. Her investment in research,consultants, and specialized experts has differentiated her from other one-man shows. The extended team at Azza Fahmy Jewellery have a strong relationship with Fatma who knows the importance of team work and delegation to any growing company.