Susan Sabet launched PASHION a quarterly, bi-lingual Arabic & English, fashion, beauty & luxury magazine in 2004, that enjoys a pan-Arab distribution in 9 countries.

Susan shares her love for fashion, in bringing her readers the latest fashion trends ,beauty products and jewelry and watch novelties. PASHION has established itself as the seasonal “what to buy” guide among the affluent Arab woman who is really out to buy. PASHION for a 7th year in a row is the only Arab magazine, appointed as media partner at the annual IHT Luxury Conference.

Under the magazine’s umbrella, Susan created Cairo Fashion Nights in 2011 and organizes many events in Cairo and abroad, mainly promoting young Egyptian designers.

Her background in manufacturing, she was in charge for design and retail at her mother’s children’s wear factory, retailing as partner in a Cairo high-end multi-brand boutique, as well as marketing as account director at the Cairo office at TMI International for many years, and a freelance experience as fashion editor at an Egyptian lifestyle magazine, rounds up her experience within the fashion and luxury industry.

Born and raised in Vienna, Susan holds the Austrian and Egyptian nationality, and speaks German, English, Arabic and French. Living in Cairo, she is married and the mother of a son, 19 and a daughter 23. Her “other passions” are tennis and painting.

She is a member of the Organizing Committee of Dr. Magdy Yacoub’s Chain Of Hope Organization, on the Board of the International Committee of the annual Bal de l’Ete in Monaco, and a member of the Egyptian Tennis Federation.