BIOGRAPHY
 
Dubai-based Dima Ayad, is a young Lebanese fashion designer. She established her eponymous label in April 2010. Her clothes, which have been featured on the pages of ELLE Arabia, Grazia Middle East, OK!, Hello! and Ahlan!, are a celebration of the female form. Her Autumn Winter 2011 collection was shown off-schedule at London Fashion Week, which led to her nomination as Best Regional Designer at the Grazia Middle East Style Awards 2011, designing a capsule Prom collection for Saks Fifth Avenue and a Ramadan Abaya Collection for Harvey Nichols Dubai.

BRAND CONCEPT
 
Dima Ayad’s designs celebrate the range and uniqueness of the feminine form.

GALLERY