BIOGRAPHY
 
Amira Haroon Sheikh is a Dubai-based designer who launched her ready-to-wear label for women in 2009. The brand is currently retailing through multiple locations in the UAE, Beirut, and Riyadh, London and most notably through the commission of Blossom, UK in Harrods, London.
 
Ancestrally Pakistani, Amira has spent most of her life in Saudi Arabia and UAE. in her own words her time spent in Paris, both as a fashion student and a devotee of fine arts and design, is the most inspirational and directional period in her life. Her design philosophy is to produce clothes which have a story to tell: the cuts are simple and sharp, the lines flow in liquid harmony, and the layers of embellishment celebrate femininity. Her muse is pure fiction, imagination, utopia; Alice in Wonderland or a little girl running after the rainbow and butterflies; a princess from the Arabian nights, a gypsy from a romantic fantasy dressed in pearls and tulle, or a woman in the lead but choosing to be fiercely feminine… a celebration of being a woman for every woman.
 
She remains true to her culture by employing luxe fabrics, laces and detailed hand- embellishments utilizing fine and age-old craftsmanship from the region. The result is a part vintage and part luxe-bohemian silhouette. Her design inspirations come from grand necklaces, ancient paintings of love birds and pomegranate fruit, henna tattoos and unlimited fine lace.
 
GALLERY