Bruce W. Baas is an internationally recognized fashion executive with over 25 year’s experience running profitable businesses within the fashion industry.

As former Vice President and Divisional Merchandise Manager of Bergdorf Goodman, the nation’s premier luxury retailer, Bruce was responsible for the product assortment, planning and profitability of Women’s Designer, Sportswear and Couture divisions, as well as Men’s. During his thirteen-year career at Bergdorf, Bruce established strong domestic and international relationships and identified and launched many of today’s prominent designers and brands.

As Vice President of Women’s Collection and Global Retail at Michael Kors, Bruce was responsible for the international sales expansion of the brand and the implementation of its global retail strategy. Establishing the company’s retail division, Bruce oversaw the concept, design and opening of Michael Kors and Kors free-standing flagship stores worldwide.

Prior to founding LaMonica-Baas Group, Bruce was Vice President of Global Sales at Port 1961, where he successfully launched the luxury brand in the US, Canada and Asia. He is also an adjunct Professor at The School of Graduate Studies – FIT

Accomplished in introducing and establishing new business, as well as maximizing the potential of existing ones, Bruce is an expert at identifying and capitalizing on opportunities that penetrate new markets, drive profitability and increase value.