Ayman, Managing Partner at The Qode, started his career at L’Oreal’s Luxury Division working on Regional Marketing & PR activities and events in 7 countries. In his 4 years with the company he worked on several different brands including Helena Rubinstein, the launches of Biotherm & Kiehls for the first time in the region, and finally on Lancôme make-up, skincare, and fragrance. Markets included UAE, Qatar, Bahrain, Kuwait, Oman, Jordan, and Yemen.

Fakoussa also created and headed the Marketing & PR department for the regional luxury retailer Villa Moda, developing communication, marketing, and promotional strategies for each market, establishing strong relationships with media partners around the region. He is currently the managing partner of The Qode (formerly known as Image Nation) in 2010, one of Dubai’s leading PR & events company focused on luxury brands. Over the past three years they have worked with some of the world’s leading luxurybrands, as well as promoting some of the region’s most talented designers.