BRAND CONCEPT

Endemage, meaning “the merging of two,” embodies the chic and fashion savvy, through a range of elegant, floor-skimming, East-meets-West designs. Founded in 2010, by Omani sisters Lubna and Nadia Zakwani, Endemage is focused on revolutionizing the world of high end Arab womenswear.

Drawing inspiration from traditional Omani designs, Endemage provides a refreshingly revamped and contemporary look for the fashion conscious. The elegant and feminine designs are created using flowing chiffons and silks, embroidered with hand stitched detailing, reminiscent of old Omani patterns. The designs are further enhanced by hard-hitting embellishments such as studs and spikes.

Endemage is committed to empowering the female body, without forgetting an alluring level of modesty, for the quintessential Arab woman.

GALLERY