DELPHINE EDDÉ
Timing: 18:00 Saturday, 12 April 2014
Panel Discussion: E-commerce: Reshaping Buying Habits
Talk:

Delphine Eddé is Lebanese, 38 years old, partner and co – founder of Diwanee, a company building online portals for women in the Middle East region.
 
She was raised most of her life in France and North America and she has worked 10 years in the online business advertising and publishing within Tribal DDB Paris and then Condé Nast France where she was managing new medias and digital activities for publications such as Vogue or Glamour.
 
Created in 2008, Diwanee has become the market leader in women’s lifestyle web content in the Arab language in an environment where large consumer brands are eager to target customer segments with high spending power. In an increasingly digitized age, Diwanee seeks to bring the topics Arab women might discuss amongst themselves to the online platform. Diwanee’s specialized web portals 3a2ilati.com (motherhood, health), Yasmina.com (beauty, fashion), Duniati (You tube channel) and Mooda.com (fashion ecommerce dedicated to middle easter designers) satisfy its readership with information tailored to their lifestyle and life stage.