Data is the New Black: Technology and Fashion

TIME: March 25, Saturday, 17:30
Eddie Mullon - Founder & CEO, Launchmetrics
Acile Sleiman, Head of Retail, eCommerce & Online Services, Google
Moderated by Ritu Upadhyay

Founder & CEO, Launchmetrics



Eddie Mullon was the founder of Fashion GPS and, now President of the newly formed company Launchmetrics. Prior to founding Fashion GPS, he had a number of varied experiences in the fields of tech, fashion, music and more, to make him the successful entrepreneur he is today.

In 2002, Eddie created the first prototype of today’s successful Fashion GPS Samples System, for industry PR powerhouse KCD in New York. This system was the first of its kind to use technology to manage the workflow between publicists and publications, when at the time they were managing their sample closet with a paper filing system. The product was an instant success and Eddie formed Fashion GPS with the aim of building great products that simplify complex processes for the fashion industry through technology.

Acile Sleiman
Head of Retail, eCommerce & Online Services



Acile leads the Retail, eCommerce and Online Services industries at Google, covering the MENA market. She started at Google in 2012, based out of San Francisco, where she developed the strategy for & managed the digital presence of eCommerce giants such as eBay & Comparison Shopping Engines. She moved to Dubai in 2014 to manage the FMCG business at Google in MENA. Prior to Google, Acile was based in Lebanon, managing sales teams & operations at Al Bonian Group, a wholesaler of industrial electrical equipment. She holds an MBA from the Stanford Graduate School of Business and a BE in Computer & Communications Engineering from the American University of Beirut.




Ritu Upadhyay is the Middle East correspondent for Women’s Wear Daily (WWD). Often referred to as “the fashion bible,” WWD has been THE industry voice of authority for the global fashion, retail and beauty communities for over 100 years. Ritu covers the business side of retail and fashion along with trends and runway shows, bringing together a unique understanding of both the creative and commercial sides of the fashion industry. For the last ten years, she has covered international runways shows in emerging markets, reporting on new design talent, as well as breaking news on retail markets across the Middle East. She has profiled fashion luminaries including Giorgio Armani, Tom Ford, Christian Louboutin, Elie Saab and as well as traveled to factories across India to report on manufacturing and skilled artisans. Ritu studied journalism and political science at Northwestern University. She began her career at the newsweekly, TIME Magazine in New York and has authored a biography on President John F. Kennedy. In addition to WWD, she has covered the Middle East for Bloomberg TV. Born and raised in Chicago, Ritu has lived in New York, India, Jordan and Pakistan, and currently divides her time between Washington D.C. and Dubai.