Susan Sabet

Saturdasy, 24 October, 2015
19:30 - Hall 4


In 2004, Susan Sabet launched PASHION, a quarterly, bilingual (Arabic & English), fashion, beauty and luxury magazine that enjoys a pan-Arab distribution in 9 countries.

Susan shares her love for fashion by bringing her readers the latest fashion trends, beauty products and jewellery and watch novelties. PASHION has established itself as the seasonal “what to buy” guide among affluent Arab women who are really out to buy. For a 7th year in a row, PASHION is the only Arab magazine appointed as media partner at the annual IHT Luxury Conference.

Under the magazine’s umbrella, Susan created Cairo Fashion Nights in 2011 and organizes many events in Cairo and abroad, mainly promoting young Egyptian designers.

Her background includes manufacturing, being in charge of design and retail at her mother’s children’s wear factory, retailing as partner in a Cairo high-end multi-brand boutique, as well as marketing as account director at the Cairo office at TMI International for many years, and a freelance experience as fashion editor at an Egyptian lifestyle magazine.