In Persian, Zareena means golden thread.

While studying Business Management in India, Zareena first discovered the ability of luxurious fabric and rich embroidery to enhance a woman’s beauty. This inspired her to begin her worldwide search for exquisite textures, adornments and needlework that would one day become the trademark of her internationally acclaimed gowns.

It was not long till Zareena’s gowns garnered the attention of the world’s most elite clientele. In the late eighties, she launched her first collection. Her goal was to create a line characterised by timeless pieces with simple cuts and fabrics that would flow to complement a woman’s natural beauty. Her fairy-like ethereal dresses dazzled audiences. In 1994, Zareena established her fashion house Fasateen in Dubai.