BIOGRAPHY
 
Bashar Assaf is a Lebanese fashion designer currently based in Beirut. His garments aim to challenge the female body with brave geometry complimented with sensibility to material and craftsmanship.
 
His tendency to accentuate the female form was instilled during Bashar’s days living in Jeddah (KSA) where women’s garments lack definition of the female form. Bashar studied at Esmod fashion school after returning to Beirut, where he developed his skills and expertise while continuing to pursue personal projects.
 
Soon after completing his studies, Basher began to work, both as a designer and stylist, for an array of clients in the commercial and art sector ranging from music, film, theatre and television between Lebanon and Saudi Arabia.
 
In December 2012, he was chosen as one of Starch Foundation’s designers, where he produced three collections, two of which were showcased at Fashion Forward in Dubai. Elle Style Awards recently nominated him for ‘Best Upcoming Designer in the Middle East’. His upcoming collection in 2014, the first outside the Starch umbrella, will debut part of his first menswear collection alongside his womenswear.
 
BRAND CONCEPT
 
The signature behind his label is its ability to challenge the female body with brave geometry complimented with sensibility to material and craftsmanship.
 
At the crossroad between classy and edgy, Bashar Assaf caters to the Middle East region by observing what women want and what trends he can enforce and spread. The focal points of his collection center on framing the female shape through sharp and tailored cuts, mixed with original and empowering prints. Assaf keeps it simple while highlighting a woman’s shape and femininity because he believes that a woman should be proud of her shape and dress accordingly, in order to feel better about herself. He believes that there is a timeless element to the classic cuts but because we live in such a changing world, he feels passionate about adding a modern twist to his designs.
 
He uses prints of metamorphic rocks because he stresses the fact that novelty is highly sought after in the world we live in today. To Assaf, metamorphic rocks are beautiful to admire and he wanted to give them more importance by basing his prints around those visuals.
 
GALLERY