DDFC Talk: Creating Retail Spaces

TIME: Thursday 26 Oct 2017, 4:30 PM
Cesar Moukarzel - Senior Director-Commercialization,  MERAAS
Maha Abdul Rasheed - Designer/Owner, Bambah Boutique
Enrique Hormigo     - Co-Founder, Montroi
Moderated by Rue Kothari - Fair Director, Downtown Design

Cesar Moukarzel Senior Director-Commercialization,  MERAAS

Cesar Moukarzel
Senior Director-Commercialization,  MERAAS



Cesar Moukarzel, Senior Director – Commercialization, Meraas. With over 20 years in the middle east  retail industry, in the fields of Fashion retail,  Distribution and  F&B retail, Cesar has an extensive experience in managing and developing franchise concepts, he has worked with worldwide brands such as Zara, Massimo Dutti, Bershka and Mango including F&B worldwide franchises such as Paul. Prior to Joining Meraas as Senior Director in the retail malls division, he  held  executive positions as a Country Manager for the Azadea Group both in Bahrain and UAE, as well as  various positions with  Chalhoub Group.

Cesar holds a Master degree in Business Administration followed buy  Executive Leadership programs from Columbia Business School (US) and  Ashridge Business School (UK).

Maha Abdul Rasheed Designer/Owner, Bambah Boutique

Maha Abdul Rasheed
Designer/Owner, Bambah Boutique



The owner of Bambah Boutique is a thirty one year old young lady who has a passion for vintage. Maha Abdul Rasheed is a marketer by profession  (BSc in Business Administration, Marketing and Management major at the American University of Sharjah) and has grown up with a very high entrepreneurial spirit. She’s been living in Dubai for almost 20 years now and has had the chance to visit numerous countries around the world, landing on almost all continents. She started her career in a leading advertising agency where she got a better understanding of building and managing brands followed by a position in Marketing & Corporate Communications in a semi-government entity. Souad Hosny and Jean Patchett are her ultimate style icons and she has a soft spot for ruffles, bows, and polka dots. 

Enrique Hormigo Co-Founder, Montroi

Enrique Hormigo
Co-Founder, Montroi



A former Head of Marketing for a French luxury brand, after 15 years in corporate life, Enrique Hormigo is now following his passion of supporting nomadism. He has had several managerial roles that involved travel, based from Barcelona, Paris and Dubai; he was a professional nomad, now he chooses nomadism as a lifestyle.

Enrique comes from a family of nomads. His grandfather served at the Spanish army and traveled all over the world. His father was born in Morocco and lives a nomad life.

Enrique Hormigo travels for the pleasure of discovering new cultures and places, or returning to favorite haunts such as Morocco and Rajasthan, leading him to launch MONTROI, a concept to fulfill every global traveler’s needs.