BIOGRAPHY

In September 2009, fashion designer, Lama El-Moatassem, launches Toujouri’s first collection, after studying at London’s Central St Martins, London College of Fashion and working for international design houses such as Chloe.

Aesthetic interpretations of travel and culture, vintage textiles, embroideries, brocades and modern design inspire her.

BRAND CONCEPT

Toujouri pieces are for the modern woman, with an international outlook, her identity intact. She has a feel for fashion, is aware of trends and appreciates the dedication of couture and the transforming power of beautifully made clothes.

Dresses in each collection translate effortlessly for any glamorous occasion whether evening, cocktail or red carpet. Draping and structure are signature designs for Toujouri evening wear and contrast the billowing fun of kaftans.

GALLERY