Building a Brand that Lasts: The Azza Fahmy Story

TIME: March 25, Saturday, 20:00
Amina Ghali
Moderated by Alison Tay, Grazia Middle East


Azza Fahmy and her daughter, Fatma Ghaly share their story of how they took a small brand, that celebrated Arabic design, grew it into a business with a factory that employs over 200 people and is now known as one of the leading brands from the Middle East. In a candid discussion, she will share how she overcame challenges as a young design entrepreneur and how her daughter has worked with her to grow the business. 




Amina Ghali, Azza Fahmy’s youngest daughter, joined Azza Fahmy Jewellery in 2005. She has spent the first 3 years working behind the scenes designing and developing pieces across the brand’s different collections, impactfully endorsing and applying the brand’s ethos of producing unique pieces with subtle cultural references and a contemporary modern twist.

The yearning to be a designer began at an early age when visiting her mother’s workshop, however, Amina began realizing her talent when she started putting her passion to practice.   Amina initially studied contemporary jewellery in Italy’s Alchimia School for a year, followed by a BA in jewellery design and silversmith at the University of Central England, Birmingham, UK.




Alison Tay has spent 15 years on fashion’s front row as a style journalist, international columnist, and TV opinionista on BBC, Sky News and CNN, and as a stylist working with celebrities in London, Paris, New York and LA.

Known for her instinctive and intellectual approach to fashion, Alison’s manifesto as Editor-in-Chief of the Grazia Group is to bring energy, exclusivity and luxury to the Middle East.