The idea for Alessa was born when young couple Alessandra Robles and Yuvraj Pahuja met and studied together at the Gemmological institute of America in San Diego. Pahuja’ family has been in the jewellery industry for three generations, and he managed the family business in Dubai prior to co-founding Alessa Designs.
Robles grew up in Guatemala where she was exposed to a variety of different cultures and artists. These life experiences helped shape her passion and appreciation for hand-crafted goods as well as the stories behind them. They hold six certifications in the field, including Graduate Diamonds, Graduate Jeweller, Graduate Gemmologist and a diploma in Jewellery Business Management.