TIME: Friday, 24 March 2017 - 22:00
LOCATION: HALL 2
CHEYMA means beauty spot and the designer turned this poetic meaning into a touch of whimsy à la française, leitmotif of her collections.
To the ever-present fashion dilemma between elegance or comfort, Cheyma doesn’t want to make a choice. She aims at combining both with her cre- ations, offering a perfect balance between two opposites. The clothes imagined by Cheyma reflect her personality: ethereal, rich of creativity with a com- fy-chic allure, and all made in Paris.