ARWA AL BANAWI

TIME: Thursday, 23 March 2017 - 17:00
LOCATION: HALL 2
WEBSITE: http://www.arwaalbanawi.com/

BIOGRAPHY

Arwa Al Banawi is a contemporary women's ready to wear label tailored for "The Suitable Woman". Like her eponymous label, Saudi-born designer Arwa Al Banawi is an eclectic mix of contrasts. While raised in conservative Jeddah, Al Banawi also spent a large part of her childhood in Switzerland. Her travels abroad instilled a deep love of and appreciation for fashion. A former investment banker, she saw a void in the market for womenswear that is both professional and fashion forward. After studying at the London College of Fashion in Dubai, she launched her namesake brand in 2015. Al Banawi's expertly-tailored suits in graphic prints have been spotted in the pages of Vogue and on street style stars across the world. Designed for "the suitable woman," her aesthetic is subtly androgynous yet undoubtedly feminine.

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Bedouin

TIME: Saturday, 25 March 2017 - 19:30
LOCATION: HALL 2
WEBSITE: http://www.bedouinstudios.com/

BIOGRAPHY

Designed and Developed by Central Saint Martins graduate Andraya Farrag, BEDOUIN is a contemporary women’s wear label that aspires to create easy-to-wear collections with a confident, spontaneous style. BEDOUIN's less is more approach is shaped by the beautiful, nomadic existence of the Bedouin tribes. Encouraging Style Without Borders, BEDOUIN is inspired by the simplicity and independence of nomadic communities from across the globe.

 

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By Sadeem

TIME: Friday, 24 March 2017 - 15:00
LOCATION: HALL 2
WEBSITE: http://www.bysadeem.com/

BIOGRAPHY

A Pret-a-Couture brand by Saudi Designer Sadeem Alshehail, By Sadeem designs timeless pieces for the modern woman. Designed and created with a focus on quality and attention to detail, By Sadeem showcases clean lines with a luxurious feel.

And advocate for sustainable design, By Sadeem embraces ethical practices, collaborating with companies that share the same principles. Using non-toxic fabrics, their core value is to fashion that has a positive impact on the global environment.

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Cheyma

TIME: Friday, 24 March 2017 - 22:00
LOCATION: HALL 2
WEBSITE: www.cheyma.com

BIOGRAPHY

CHEYMA means beauty spot and the designer turned this poetic meaning into a touch of whimsy à la française, leitmotif of her collections.

To the ever-present fashion dilemma between elegance or comfort, Cheyma doesn’t want to make a choice. She aims at combining both with her cre- ations, offering a perfect balance between two opposites. The clothes imagined by Cheyma reflect her personality: ethereal, rich of creativity with a com- fy-chic allure, and all made in Paris. 

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Ghain Ghada

TIME: Saturday, 25 March 2017 - 15:00
LOCATION: HALL 2
WEBSITE:

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Ghudfah

TIME: Friday, 24 March 2017 - 20:00
LOCATION: HALL 2
WEBSITE:

BIOGRAPHY

In 2013 we created Ghudfah: a luxurious abaya and ready-to-wear line that caters to the elegant and classic lady. We believe our edge lies in the intricacy of details, selection of luxurious fabrics, and our fine/high-end finishing.
The designer Sarah Albaz is born and raised in Riyadh, she lived in many western and southern countries which gave her a wide cultural background. Fashion design was always her passion which later on turned to a career. 

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Hessa Falasi

TIME: Thursday, 23 March 2017 - 19:30
LOCATION: HALL 2
WEBSITE:

BIOGRAPHY

Born and raised in the U.A.E she has the sun and sand engraved in her DNA. Coming from an Emarati origin she showcases a strong understanding of the traditional sensibilities that go into adorning the veil and focuses on creating garments, which empower women helping them exuberate confidence and experience luxury with comfort.

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Lama Jouni

TIME: Saturday, 25 March 2017 - 21:30
LOCATION: HALL 2
WEBSITE: http://www.lamajouni.com/

BIOGRAPHY

Lama Jouni is a high-end ready-to-wear label created in November 2013 in Paris. The name of the brand represents the designer & founder of the company. After finishing her studies at Parsons Paris she trained at some of the most respected fashion houses including Balmain, Rad Hourani, Reed Krakoff which helped her develop her own unique style of bold feminine designs. The collection is thought according to discernible and inspiring cultural referents, in outlines or details, and are made to be worn by independent and passionate women of our time.

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NAFSIKA SKOURTI

TIME: Thursday, 23 March 2017 - 15:00
LOCATION: HALL 2
WEBSITE:

BIOGRAPHY

Nafsika Skourti is half Greek, half Jordanian. In 2012 she graduated from Central Saint Martins where she was trained, educated and sleep deprived. She previously worked at Marchesa in New York and also trained in haute couture embroidery at passementerie École Lesage.In September 2014 she debuted in Paris with ‘9 to 5’, an exten-sion and elaboration of her graduate collection. The collection was bought in its entirety by leading retailer Joyce Hong Kong. This isn’t a one man show - God was kind enough to give her a sis-ter that completes the team. Stephanie is the left brain of the op-eration and together they hope to build something modern and fresh.

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Royaled by RH

TIME: Thursday, 23 March, 2017 - 21:30
LOCATION: HALL 2
WEBSITE: http://royaledbyrh.com/

BIOGRAPHY

Crafted for the modern-day women Royaled is a pret-a-couture brand offering collections that can be worn all year round; seasonless and timeliness. Creating garments with a persona that provide mesmerizing elegance and character only fit for a queen, epitomized by grace to assert their thrones with aspirations and dreams. Developed through meticulous tailoring, bespoke structure, and high quality fabrics.  A fashion staple exemplified as contemporary, powerfully classy, and tastefully stylish.   Royaled is founded by Renad Hefni, a young Saudi visionary committed to empowering women through their senses of individuality bringing the brand essence “crown your confidence” to life.

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TAIR Presented by PEPSI

TIME: Saturday, 25 March, 2017 - 17:00
LOCATION: HALL 2
WEBSITE:

BIOGRAPHY

Originally from Central Asia, Aliya Tair has spent majority of her life traveling and living through various cultures. Thus her creative work is mainly inspired by symbiosis of these experiences, music, cinematography and architecture.

Aliya’s exposure to buying and styling assignments, as well as the work on creative concept projects are all important factors in her design process and the brand structure.

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Varoin Marwah

TIME: Friday, 24 March 2017 - 17:30
LOCATION: HALL 2
WEBSITE: http://www.varoinmarwah.net/home.html

BIOGRAPHY

Varoin Marwah acquaints you with a variety of denims. Denim of different weights, colours, textures and structure. 

As the name suggests, the collection is a compilation of ensembles unfolding in the form of a page by page story, showcasing the different facades of the essence of the garment, which is, DENIM. It is a series exhibiting the same fabric from a casual chic attire to a formally put together structured look. 

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