TIME: Saturday, 22 October 2016 - 18:30
LOCATION: HALL 2
Moroccan-born Said Mahrouf received his master's degree in fashion design after studying at the Amsterdam Rietveld Academy and Pratt Institute (New York). He initially focussed on site-specific performances and costume design, but over the years his attention shifted towards fashion design. He started his own label, Said Mahrouf, and participated in the 2007 edition of the Festimode-Casablanca Fashion Week. His collection was spotted by the then director of the Paris' Prêt-à-Porter Salon, who invited him to present his spring/summer collection 2009 in Paris (2008). This was one of the many shows that followed, a.o. at several editions of the Festimode-Casablanca Fashion Week, the Mercedez-Benz Fashionweek Amsterdam (2012 and 2014), South 36 32N in Cadiz (2012), the Mediterranean Design and Fashion Week on Sicily (2013) where he was awarded best contemporary Moroccan designer, Fashion Forward in Dubai (2014) and the Indonesia Fashion Week in Jakarta (2014).
Mahrouf was the artistic director of the Festimode-Casablanca Fashion Week (2008-2012) and the artistic director of the 15th edition of Morocco's main traditional fashion event, Caftan, which was broadcasted live from Marrakech.
Mahrouf's site-specific works have been shown in various places, including the New Museum of Contemporary Art and the Cooper Hewitt National Design Museum in New York, the Utrecht Central Museum, the Amsterdam Municipal Museum, Carriage works Gallery in Sydney and Casablanca's Loft Gallery.