TIME: Saturday, 22 October 2016 - 21:30


Hailing from a family of designers, Mariam always had an eye for aesthetically pretty things. Her passion for design emerged while working in Dubai, a platform of success as a city for any budding talent, giving her the confidence needed to launch her fashion career. 

A media professional for 12 years, Mariam took the leap to follow her passion and pursue her career in the glamourous fashion industry in 2013. Her journey started with the launch of her personal style Instagram page @mrskeepa, gaining her a cult following of nearly 60k of fashion savvy women who appreciate her sassy style. 

Simultaneously, Mariam enrolled at Esmod Dubai to enhance her creativity and learn the technical side of the fashion business, leading to the scheduled launch of her atelier and pre-a-porter line in May 2016.

With ties to some of the regions most successful designers such as her sister Yamsine Yehia of Maison Yeya, Mariam has taken a cue from her and decided to carve her own niche with her fashion brand Mrs Keepa, reflective of a unique mix of flamboyant and ‘artsy’ pieces. 

Taking inspiration from her travels and style icons such as the edgy and daring Rihanna, Mariam is ready to captivate her audience with a line of aesthetically stunning outfits. The brand’s clothing exudes femininity defined by pristine materials and the very best in fashion artistry.