Abdo Chlala

PANEL DISCUSSION: 3D Printing to Wearable Tech: The Future of Fashion
LOCATION: d3 Fashion talks
TIME: Saturday, 2 April 2016, 16:30


Abdo Chlala is the Regional Head of IT & Mobile Division at Samsung Electronics Middle East & North Africa (MENA) Headquarters.

Chlala is responsible for the mobile, tablet, and wearables portfolio; retail, channel, operator and enterprise sales; as well as marketing, content development and product launch activities across the region.

Prior to his current role, Chlala held the title of Chief Marketing Officer, where he was tasked with developing the marketing strategy for a variety of Samsung products and overseeing branding, consumer and marketing insights as well as public relations.

Before joining Samsung, Chlala was the Marketing Director at Procter & Gamble (P&G) NearEast. During his tenure, he drove the Hair Care category to be the fastest growing in the Central Eastern Europe, Middle East and Africa regions.

Chlala holds a Bachelor’s Degree in Mechanical Engineering from the American University of Beirut (AUB).