PANEL DISCUSSION: Why Ethical Fashion Matters
LOCATION: d3 Fashion talks
TIME: Friday, 1 April 2016, 16:30
Dynamic, passionate and determined, with an epicurean’s delight in beauty and art, founder and creative director Sarah Beydoun designs handbags and accessories that are known for their intricate craftsmanship, attention to detail and vibrant, high-spirited appeal.
Born and raised in Beirut, Sarah’s unconventional journey in fashion began during her final year of a graduate degree in sociology, when she was conducting research at Dar Al Amal, an NGO that rehabilitates women at risk and female ex-prisoners. Soon after, she decided to set up a business that would train and employ the women she’d met during her fieldwork. She launched Sarah's Bag in Beirut in May of 2000, bringing together her love of fashion and design with the mission to empower underprivileged women. Sarah’s exuberant persona shines through each of her designs and the finished results are hip, luxurious, hand crafted statement pieces that are always fun and playful. In 2014, with the push to expand the label’s international reach, Sarah’s sister Malak, an advertising and fashion publishing professional, joined the company as a partner, bringing with her valuable industry experience to the brand.