Aura Headpieces


Aura Headpieces is a true Middle Eastern brand designed by Carolina Chammas, former Senior Editor at ELLE Arab World for 3 years - “I have always been inspired by fashion and the varying styles women possess over time and throughout different cultures”.  During her years working in the fashion world (Brand manager for DOLCE & GABBANA, ROBERTO CAVALLI and MARC JACOBS at the Aishti Group), after having completed a Masters Degree in Fashion Promotion at the prestigious Italian Istituto Marangoni fashion school in London and certificated from Central Saint Martins. Carolina went on to work in the Creative department at ELIE SAAB then got immersed in the world of ELLE Magazine, she then found a niche market for headpieces, an accessory she long yearned for herself, but could not find. This pushed Carolina to launch her own brand AURA Headpieces in August 2012, which revolves around boho chic head couture and which has been a hit in the Arab World.