ARMY OF 1

TIME: Friday, 1 April 2016 - 17:30
LOCATION: HALL 3
WEBSITEhttp://www.armyof1.com/

BIOGRAPHY

Army Of 1 is a contemporary brand that embodies understated, cool, everyday luxury. It is designed to complement the modern style of women by offering an edgy mix of high-end knits and technical fabrics. The term Army Of 1 expresses the idea that strength can be gained from individuality. The way we dress can be our armor or our platform.

GALLERY

BEDOUIN

TIME: Saturday, 2 April 2016 - 18:30
LOCATION: HALL 3
WEBSITEhttp://www.bedouinstudios.com/

BIOGRAPHY

Designed and Developed by Central Saint Martins graduate Andraya Farrag, BEDOUIN is a contemporary women’s wear label that aspires to create easy-to-wear collections with a confident, spontaneous style. BEDOUIN's less is more approach is shaped by the beautiful, nomadic existence of the Bedouin tribes. Encouraging Style Without Borders, BEDOUIN is inspired by the simplicity and independence of nomadic communities from across the globe. 

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BINT THANI

TIME: Thursday, 31 March 2016 - 18:30
LOCATION: HALL 3
WEBSITE:  www.bintthani.com

BIOGRAPHY

Born and raised in Dubai, Khulood Thani is the first UAE national to hold a degree in Fashion Management and Marketing from ESMOD Paris. She also studied at London College of Fashion and Central Saint Martins, and received a Masters degree in Strategic Marketing from the University of Wollongong and a B.A. in Marketing Communication from Zayed University in Dubai. 

She works from her experimental studio set in Dubai’s industrial area of Al Quoz, where she runs her own design-ordinated contemporary brand “BINT THANI” in Ready-to-Wear and soft accessories plus she writes about fashion and culture for a number of leading regional publications. Recently, she curated the UAE’s first fashion exhibition, DE.FASH.STRUCTION, in 1971 Design Space in Sharjah. Khulood has been the first Emirati to represents the UAE in the “NEXT IN LINE”, in the International Fashion Showcase 2016 that happened during the London Fashion Week, her piece was commissioned by the British Council in the UAE and endorsed by Dubai Design and Fashion council.  

Recent artistic projects are, “BETWEEN THE DUNES”, where she created a dress out of laser cut layers with unconventional accessory made of camel leather, the project has been showcased in “Contemporary Venice” in Venice and “Wasl, Dubai’s Guest City Programme” during Beijing Design Week 15 in China. Plus designing Dubai’s first 3D printed dress “URBAN CORP” in collaboration with INTER | ACT, presented in Meet D3, in Dubai Design District in April-15, and then collaborating with “Architectural Digest Middle-East “House-a-Porter Project”, in making a dress using of hosiery fabrics. Khulood is also a founding member of Design Ras Al Khor initiative, a design initiative that focuses on design research, innovation and material exploration, the first edition of (DRAK) was launched during the first ever Dubai Design Week in October last year.

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BOUGUESSA

TIME: Friday, 1 April 2016 - 20:30
LOCATION: HALL 3
WEBSITEhttp://bouguessa.com/

BIOGRAPHY

Bouguessa Luxury Abayas embody the classic and the contemporary. Drawing inspiration from art, architecture, and global culture,Bouguessa combines straight-lined designs with elegant sophistication; a refined statement that beautifies women and glorifies their personality.
A combination of high quality fibers and elaborate craftsmanship—each design exudes a spirit of true lightness creating a new and fresh identity of the Abaya. 

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DANEH

TIME: Friday, 1 April 2016 - 21:00
LOCATION: HALL 2
WEBSITEhttp://www.danehfashion.com/

BIOGRAPHY

Now, in her 11thcollection, DANEH designs have evolved into more sophisticated and experimental cuts, structuring different cottonfabrics whilst maintaining a laid-back yet bold aura that defines her. Her love-forever pieces include hot tops, cool jumpsuits and easy dresses some of which feature unique Middle Eastern motifs.

A celebration of womanliness, mixing high-end quality with street-wear style, the DANEH collection is laid back yet striking, innovative yet timeless and versatile enough for downtown days or uptown nights.   

GALLERY

DEE BY DALIA

TIME: Saturday, 2 April 2016 - 14:30
LOCATION: HALL 2
WEBSITEhttp://www.deebydalia.com/

BIOGRAPHY

Born in Lebanon, Dalia El Ali moved to Al Ain, United Arab Emirates, where she continued her education in the United Arab Emirates before moving back to Lebanon to receive her Bachelors of Art in Finance from American University of Beirut. Dalia continued her education at London College of Fashion where she studied Fashion Design. Taking her degrees, she returned to Dubai to create her ready-to-wear collection called Dee by Dalia.

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KAGE

TIME: Saturday, 2 April 2016 - 17:30
LOCATION: HALL 2
WEBSITEhttp://www.bykage.com/

BIOGRAPHY

KAGE came to life during a trip in London, inspired by East London’s textiles and textures that launched the first capsule collection in 2009 at an art gallery. The collection sold out and the brand quickly expanded and established a strong following, resulting in KAGE and the opening of the atelier in 2011.

Early 2016, KAGE moved their creative work space to Dubai Design District. This is known as the brand’s ‘white canvas’: open, raw, and the perfect versatile space for inspirational ideas to come alive. Each collection is seamlessly synthesized with a modern feel while staying loyal to the inherent daring nature of the KAGE girl. Self-loving and unobstructed, she lives a life without boundaries, where style is what she chooses to express with the freedom of individuality.

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MIRA HAYEK

TIME: Friday, 1 April 2016 - 18:30
LOCATION: HALL 2
WEBSITEhttp://www.mirahayek.com/

BIOGRAPHY

Mira Hayek is a Beirut based, contemporary ready to wear designer.

She was born in the 1980’s and is obsessed with geometric shapes and motifs, which she uses as a basis for her patterns and as details on her garments.

After interning at the ateliers of Elie Saab in Beirut and Erdem in London, she was selected by the STARCH Foundation in Beirut to launch her first ready to wear collection in 2011.

The mirahayek brand is dedicated to dynamic women with an effortless sense of style. They seek contemporary pieces with a fun and sporty edge that can be worn day and night, fitting perfectly in their bustling urban lifestyle.

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NASIBA HAFIZ

TIME: Saturday, 2 April 2016 - 15:00
LOCATION: HALL 3
WEBSITEhttp://www.nasibahafiz.com/

BIOGRAPHY

Designer and Creative Director Nasiba Hafiz started the brand in 2012. She graduated from The London School of Fashion studying fashion photography and styling post graduation she started working in retail. Born to Saudi late publisher Hisham Hafiz and Nasiba Tarabzouni, both with an eccentric sense of style; Being a trendsetter her mother played a big inspirational roll to Nasiba Hafiz.

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ORKALIA

TIME: Saturday, 2 April 2016 - 20:30
LOCATION: HALL 2
WEBSITEhttp://www.orkalia.co/

BIOGRAPHY

A couture house and ready-to-wear brand based in Dubai, ORKALIA's aesthetic represents timeless elegance infused with modern sophistication. Driven by the individuality of its distinguished clients whose impeccable taste is reflected in the attention to detail, ORKALIA prides itself with being at the forefront of neo-couture, combining traditional techniques with modern aesthetics and applications.

GALLERY

TALLER MARMO

TIME: Thursday, 31 March 2016 - 18:00
LOCATION: HALL 3
WEBSITEhttp://www.tallermarmo.com/

BIOGRAPHY

Taller Marmo are Dubai-based design duo Riccardo Audisio and Yago Goicoechea. The label merges European elegance with Middle Eastern charm and uses fine Italian tailoring with a minimal approach, fused with Arabic traditions. Taller Marmo were recently awarded with the 2015 Regional Woolmark Prize for India, Pakistan and the Middle East.

GALLERY

ZAYAN THE LABEL

TIME: Saturday, 2 April 2016 - 21:00
LOCATION: HALL 3
WEBSITE:  http://zayanthelabel.com/

BIOGRAPHY

Zayan the Label is designer Zayan Ghandour’s contemporary ready-to-wear line featuring signature hand-embroidered motifs and prints, innovative cuts and modern silhouettes. A decidedly feminine spirit informs every collection, be it through the dainty use of a signature narrative, an unexpected design twist or a bright pop of colour where you least expect it. Every season, a tale of love and light is unraveled, and the delight is always in the detail.

GALLERY