AMATO BY FURNE ONE

TIME: Saturday, 2 April 2016 - 22:00
LOCATION: HALL 1
WEBSITEhttp://amatohautecouture.com/

BIOGRAPHY

Known for his natural ability to craft extravagant and artistic designs, Dubai-based Furne One has rapidly worked his way up the fashion ladder, and is celebrated both regionally and internationally for his impressive couture creations. Having launched his first ready-to-wear label at FFWD SS ’16 in October 2015, this season will see the second collection from One’s accessible line.

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HUSSEIN BAZAZA

TIME: Thursday, 31 March 2016 - 17:00
LOCATION: HALL 1
WEBSITEhttp://www.husseinbazaza.com/

BIOGRAPHY

Beirut born, Hussein Bazaza developed an appreciation of all artistic fields at a young age before enrolling at ESMOD Beirut. Graduating in 2011, Bazaza continued with an internship at Maison Rabih Kayrouz in Paris, and later worked for Elie Saab as a junior designer before launching his first collection in 2012 where he was selected by the Starch Foundation to launch his eponymous ready-to-wear line.

Bazaza has received the prestigious Elle Style Award “Best Upcoming Middle East Designer”, “Best Emerging Designer” for The Middle East Fashion Awards 2015 as well as the inaugural winner of the Style.com/Arabia - DDFC Fashion Prize with the launch of his winning capsule collection on Farfetch.com in Spring 2016

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JELENA BIN DRAI

TIME: Thursday, 31 March 2016 - 19:30
LOCATION: HALL 1
WEBSITEhttp://jelenabindrai.com/

BIOGRAPHY

Through modelling, Jelena got her first taste for business, with the tough competitive nature of the industry instilling her with the invaluable skills of negotiation, organisation and the determination to succeed. After fifteen years in the industry, Jelena’s evolved business savvy awoke a desire for a new challenge - to become an entrepreneur - using the extensive insider knowledge of the fashion industry as her key.

Initially branching into beauty salons, a five-star nursery and multi-speciality health clinic – all developed for her own growing family’s needs – Jelena soon began to establish a successful business empire. However, inspired by her art teacher mother, Jelena’s passion for creativity had always been a driving force of her personality, so it seemed only natural that her ambitions would eventually take her down a design route. With her new life in the East a direct contrast to her Western roots, Jelena soon found a niche in the fashion industry for beautiful bespoke gowns that transcended both cultures - ultimately leading to the launch of her own fashion label, Jelena by Jelena J. Bin Drai.

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KRISTINA FIDELSKAYA

TIME: Thursday, 31 March 2016 - 22:00
LOCATION: HALL 1
WEBSITEhttp://www.kristinafidelskaya.com/

BIOGRAPHY

Kristina’s love for fashion stemmed at a young age, watching her mother create unique pieces at a time in history where the concept of individuality and expression was against the norm.

Today, Kristina is the Founder and Creative Director of her premium contemporary namesake label, based in Dubai. She studied at Dubai’s Esmod Fashion Institute and, like her mother, discovered that fashion, as an art form became her creative outlet.

Mixing vintage styles with her current cultural fascinations, Kristina effortlessly creates elegant and timeless clothes that speak to every woman. As an entrepreneur, a mother and a trendsetter, her collections symbolize the power and independence of the modern woman while maintaining the traditionally refined femininity and class. 

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LAMA JOUNI

TIME: Friday, 1 April 2016 - 18:00
LOCATION: HALL 1
WEBSITEhttp://www.lamajouni.com/

BIOGRAPHY

Lama Jouni is a high-end ready-to-wear label created in November 2013 in Paris. The name of the brand represents the designer & founder of the company. After finishing her studies at Parsons Paris she trained at some of the most respected fashion houses including Balmain, Rad Hourani, Reed Krakoff which helped her develop her own unique style of bold feminine designs. The collection is thought according to discernible and inspiring cultural referents, in outlines or details, and are made to be worn by independent and passionate women of our time

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SALTA

TIME: Saturday, 2 April 2016 - 19:00
LOCATION: HALL 1
WEBSITE:  http://salta-fashion.kz/en/

BIOGRAPHY

Born in Almaty, Kazakhstan, Saltanat Baimukhamedova grew in the heart of Central Asia. She founded her label Salta in 2008 where she successfully grew the brand in her native country before moving her label to Dubai as a challenge and totally new experience: becoming a Middle Eastern designer with a global vision.

Salta's ethos is simple: freedom and comfort with a touch of modern and ethnic creativity - a contemporary yet affordable design with cosmopolitan touches and flawless shapes that find its way into the wardrobes of successful, creative, feminine women across the world.

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SOLTANA

TIME: Friday, 1 April 2016 - 21:30
LOCATION: HALL 1
WEBSITE:   http://www.soltanacouture.com/

BIOGRAPHY

Fatma Ben Soltane has relied on her passion and love to fulfill her dream. Her self confidence, self esteem, her ‘work with love’ and the backup of her lovely family and friends have helped her to thrive in her journey to build her brand. Through her designs, Fatma tries her best to make every woman feels like a ‘pure modern Soltana’. A strong, powerful, self-confident, independent and well cultured woman.

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SOTRA

TIME: Friday, 1 April 2016 - 20:00
LOCATION: HALL 1
WEBSITEhttp://sotraonline.com/

BIOGRAPHY

Incorporating sharp aesthetics and delicate patterns, fashion pieces by Sotra reflect the brand’s ethos of “encapsulating the vibrancy of the women who wear them.”

Hailing from Saudi Arabia, the concept is brave while appealing to the global woman. With edgy cuts and eye-catching detail, Sotra’s collections go from strength to strength each season.

The collections focus on juxtaposing modern cuts with playful feminine details; to enliven urban wardrobes with colour and texture. Stylish and comfortable, Sotra reflects the confidence and versatility of its customers.

Here at Sotra, we dream of crafting exquisite fashion that challenges conventions and allows women to showcase their true beauty.

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STARCH FOUNDATION DESIGNERS

 

TIME: Friday, 1 April 2016 - 15:30
LOCATION: HALL 1
WEBSITE:  tala@starchfoundation.org  |  www.starchfoundation.org

 
 

-Pər'vərs-
 

WEBSITE:  https://www.instagram.com/perverseconcept/

BIOGRAPHY

ESMOD Beirut graduate Lobnan Mahfouz has pursued his career in fashion enterprises in Turkey, India, and China before launching his unisex aseasonal brand /Pər’vərs/ inspired by the melting pot of genders and ethnic backgrounds providing distinctive pieces targeting ventrous individuals around the globe.

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BASHAR ASSAF

WEBSITE:  http://www.basharassaf.com/

BIOGRAPHY

Beirut-based, Bashar Assaf graduated from ESMOD Beirut before working as a designer and stylist between Lebanon and Saudi Arabia before being chosen as a Starch Foundation designer. His three collections produced with Starch lead to a nomination by Elle Style awards for “Best Upcoming Fashion Designer in the Middle East”. Since then, Bashar’s work lead to Lebanon’s representation for the International Woolmark Prize, participation in a Wallpaper Magazine exhibition, and a collection launched in Paris.

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SALIM AZZAM

WEBSITE http://salimazzam.tumblr.com/

BIOGRAPHY

After completing a Master’s degree in Visual Communication Design at the University of Alberta, Canada, Salim Azzam returned to Beirut to use his design and illustration skills to document spoke traditional stories and local customs before joining the Starch Foundation.

Salim looks to exhibit these stories and customs in a new context through hand-embroidering designs and illustrations on shirts and dresses allowing local craftswomen to tell their own stories with their needles and threads, echoing the village’s voice in the fashion world.

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THREE FIFTY NINE

TIME: Saturday, 2 April 2016 - 16:00
LOCATION: HALL 1
WEBSITE http://threefiftynine.wix.com/threefiftynine

BIOGRAPHY

A born marketer, Marwa Sayed studied and majored in marketing with a post-graduate diploma in Marketing Communications from the chartered institute of Marketing. The idea of starting a line of RTW wearable art started with a special passion for art and a spontaneous visualization to those appreciated pieces on clothes or accessories rather than just a simple wall painting.
Three Fifty Nine is one degree less of the common 360 degrees that somehow symbolizes perfection.

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