Shourouk Rhaeim

Thursday, 22 October, 2015
18:00 - Hall 4


Shourouk established her eponymous company in 2007. Armed with a sharp fashion sensiblity, she develops her own embroidery creating hand-stitched intricate jewelry pieces using Swarovski crystals and painted stones. Her unique signature ability to mash-up contrasting inspirations like the Bollywood movies, with the 80’s or the Russian aristocracy makes her one the most exciting accessories designers in the industry.

Selected for the Swarovski designer’s choice, Shourouk has designed a special collection for Swarovski, which was sold at their top boutiques worldwide. She has also collaborated with other prestigious designers and brands including Jean Paul Gaultier, Shanghai-Tang, Hiroko Koshino and Net-a-Porter.

The brand has developed a cult following among fashion personalities and celebrities including Anna dello Russo, Miroslava Duma, Beth Ditto, Sarah Jessica Parker, Lady Gaga and Jessica Chastain. Shourouk’s designs even caught the eye of First Lady Michelle Obama, who hand selected the designer to create a special belt for her official visit to Ireland.


Shourouk graduated from the Studio Berçot before honing her technique at prestigious fashion houses Chloé and Galiano in Paris and Roberto Cavalli in Florence.