Panel: BUILDING A BRAND: THE HUDA BEAUTY STORY
Friday, 22 October, 2015
15:00 - Hall 4
Award winning makeup artist and blogger Huda Kattan’s blog, Huda Beauty, is the most influential English site in the Middle East. With over 6.3 million Instagram followers and an average of 2 million views per month, Huda has the strongest social media following in the Middle East and is one of the 100 most followed people on Instagram globally.
In February 2013, Huda transitioned from blogger to businesswoman with the launch of her beauty products. Her false lashes quickly became one of the top 5 brands sold in Sephora Middle East. In October 2015 the brand will go global, launching with Sephora US and on sephora.com, the world’s leading beauty retailer.