Amira Haroon is a Dubai based designer who launched her ready to wear label for women in 2009. The brand is currently retailing through multiple locations in the Middle East, including Sauce in Dubai and Abu Dhabi, Studio 8 in Dubai, Valleydez in Dubai and Maison-BoM in Riyadh. She is also available at Blossom Mother and Child in Dubai, Beirut, and Riyadh and most notably through their commission in Harrods in London, UK.


The brand's target customer is a woman who is seeped in this region, who has a Middle Eastern soul, but a trans-regional outlook and attitude, a confident woman, intellectually nourished and full of energy, someone who knows her high street and her luxe when it comes to her wardrobe, and has high expectations from her couturiers as well as prêt brands, these clothes are for women who appreciate and know their fabric and their cuts.