AMBER FEROZ

BIOGRAPHY

Amber Feroz is a visionary designer, who crosses boundaries, playing with shape, form and structure to create intriguing yet wearable clothes. Trained in Italy, at Instituto di Moda Bourgo, Milan, he has spent eight years working in Dubai, perfecting his craft by applying his skills to daring design for ready-to- wear for both women and men, abayas, caftans and evening glamour.

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AMIRA HAROON

BIOGRAPHY

Amira Haroon is a Dubai based designer who launched her ready to wear label for women in 2009. The brand is currently retailing through multiple locations in the Middle East, including Sauce in Dubai and Abu Dhabi, Studio 8 in Dubai, Valleydez in Dubai and Maison-BoM in Riyadh. She is also available at Blossom Mother and Child in Dubai, Beirut, and Riyadh and most notably through their commission in Harrods in London, UK.

BRAND CONCEPT

The brand's target customer is a woman who is seeped in this region, who has a Middle Eastern soul, but a trans-regional outlook and attitude, a confident woman, intellectually nourished and full of energy, someone who knows her high street and her luxe when it comes to her wardrobe, and has high expectations from her couturiers as well as prêt brands, these clothes are for women who appreciate and know their fabric and their cuts.


ARMY OF 1

BIOGRAPHY

Army Of 1 is a contemporary sportswear brand, designed to compliment the modern style of women on the go. They launched in 2014 with the simple idea of creating timeless pieces that bridge functionality with everyday luxury.

From Miami to Milan, Doha and Nissreen studied and worked in fashion before co-founding the brand. “Every season, we like to explores a different side to the AO1 woman. We started with ‘BACK TO BASICS’,  ‘URBAN DRIFT’ then ‘ULTRAVIOLET’ and most recently ‘LA GARÇONNE’; Army Of 1 is constantly evolving with its muse!” The designers explain: “Our design process starts by taking wardrobe staples and adding modern and technical details that bring personality and attitude-all while staying true to the brand’s athleisure esthetics.”

Army Of 1 is one of NOT JUST A LABEL ‘Black Sheep’ designers, they have collaborated with Flywheel Dubai and have participated in FFWDXB, Sole DXB, Market OTB and Meet D3.  

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ARWA AL BANAWI

BIOGRAPHY

Saudi designer Arwa Al Banawi grew up in Jeddah but spent a large part of her childhood in Switzerland. With travelling being such an important part of her life, this has rubbed off on her design inspiration being heavily focused around her passion for storytelling. Arwa began her journey into fashion as a fashion and lifestyle blogger from her hometown of Jeddah, Saudi Arabia. On moving to Dubai in 2012 Arwa took up a career in banking but took up short courses in Fashion Design with London College of Fashion. On realizing her true passion lay in design she decided to launch her debut collection of ready-to-wear suits and shirts in 2015.

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BEDOUIN

BIOGRAPHY

Central Saint Martins (CSM) graduate, Andraya Farrag is the curator and designer of the London based womenswear label BEDOUIN, a contemporary ready-to-wear label that aspires to create flattering, easy-to-wear collections with a confident, spontaneous style. Designed with the Contemporary global woman in mind, the travel friendly collections have a minimalist take on bohemia.
 
Andraya attended CSM, where she graduated with First class BA (hons) in Fashion Design with Marketing in 2012. Her graduate collection was one of the few to be selected for the renowned Central Saint Martins Press Show resulting in he collection being featured internationally.  
Andraya since worked with a wide breadth of brands; from commercial to luxury, including the likes of Marchesa, Matthew Williamson & Edun where she harnessed the experience and knowledge she exhumes today. Having resided in New York and India during formative years of her career, travel has become the core of Andraya’s design philosophy. These personal experiences later led to the creation of BEDOUIN, launching the first collection in January 2014. Andraya continues to be inspired by the fusion of cultures and contrast with each collection originating from communities across the globe.

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BOUGUESSA

BIOGRAPHYe
Faiza Bouguessa is a French-­‐Algerian designer whose commitment to becoming an innovator in the world of fashion all started with a sketchbook, a pencil, and an eye for art and fashion at a very young age. 

Living in the UAE, Bouguessa saw women who define our era -­‐ forward thinking and successful while honoring heritage. Thus, a vision was formed around today’s Khaleeji women.
 
The combination of her raw talent, hard work, and dedication sets the stage for Bouguessa’s cutting-­‐edge Abaya Label, ultimately turning her vision into reality: Redefining the rules of Abaya fashion while preserving its integrity.

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ELIO ABOU FAYSSAL

BIOGRAPHY

Elio Abou Fayssal’s infatuation with fashion was discovered at a very young age. Graduated with distinction from ESMOD, Elio Abou Fayssal’s talent in mastering the blend of classical luxury dresses completed with a modern touch soon became clear.

Fashion is our fascination and quality is our principle. All our designs are based on excellence in quality of fabrics to achieve the privilege of fashion extravagance. Our vision is to fulfill the wishful fantasy of every woman with dresses that sculpt the body into a slender and gorgeous look bringing out the peaks of femininity. Since the demand for the best in today’s world is everyone’s necessity, our ambition is to have an infinite and never ending state of originality, inventiveness, and fashion sophistication in all our designs.

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NASIBA HAFIZ

BIOGRAPHY

Designer and Creative Director Nasiba Hafiz started the brand in 2011. She graduated from The London School of Fashion studying fashion photography and styling post graduation she started working in retail. born, to Saudi late Publisher Hisham Hafiz and Nasiba Tarabzouni (yes she was named after her mother) both with an eccentric sense of style; Being a trendsetter Her Mother Played a big inspirational roll to Nasiba Hafiz.

Nasiba Hafiz was never afraid to experiment with fabrics and silhouettes she's infused with music, musical plays and movies,legendary Egyptian actresses she’s in love with the 50’s, 60’s and 70’s

BRAND CONCEPT

Jeddah based brand NASIBA HAFIZ  launch their new collection for Spring/Summer 2016 at Fashion Forward Dubai. The collection featuring a mixture of contemporary dresses, vests, shorts, skirts ...This is one of her most exciting collections since the birth of the brand in 2011. Whilst Nasiba Hafiz continues to flourish, the brand retains a powerful-yet-eccentric signature style with whimsical Rock N’ Roll inspired details and flirtatious silhouettes. Those elements have become synonymous with the brands aesthetic.

Eyes and Lips play a prominent part in the collection “ ROCK N’ BIBA" which sees the brands first leather infused fabrics adorned with multi coloured, comic style Eyes and Lips as well as the usage of vintage ties in skirts and tops. 

 “Rock N’ BIBA” is inspired by music, rock and roll and Jim Morrison; However the main source of inspiration for Nasiba Hafiz comes from the women she designs for , they’re ambitious, experimental, fun, powerful, and Unique.

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ZAID FAROUKI

BIOGRAPHY

I have always wanted to become a fashion designer. When it came to the idea of applying to universities and picking my major. I was told that as long as I got a degree in Business I could do whatever I wanted afterwards. So that is exactly what I did, I moved to Washington DC and attended American University and Majored in Business Administration with a Marketing concentration but I always felt that I wasn’t feeding my artistic side. So I enrolled myself in art classes and also added a Studio Art minor, which included painting, sculpting, and multimedia. I also started my own fashion blog zaiddor.com

In my final year in DC I applied to Istituto Marangoni in Milan and I got in. At that point I knew that’s where I was meant to be and what I was meant to do. After receiving my degree in Fashion Design I moved to London and attended Central Saint Martins and took specialized courses in couture techniques and embroidery as well as hand painting. I am currently working on my first collection and launching my brand and my first atelier in Dubai.

With such a global background being as an Arab American as well as being educated in the Italian fashion techniques I found inspiration in the fusion of cultures. Imagining a woman adorned by European clean cuts, true American liberties, and the ever-existent Arab dramatization has helped me to create the globally hybrid woman, a representative of a new globalized world and the woman whom I yearn to design for.

My pieces are all hand made and abide by couture techniques, embroidery, and finishing. Furthermore all my prints are hand painted onto the fabric therefore the wearer becomes a walking piece of art.