Fatema Al Fardan, the creative director and owner of Fatema Fardan Designs is a UAE (Emirati) national; she graduated from Regents University in London with a First Degree Honors in Fashion Design and Marketing. Fatema’s expertise involves envisioning and constructing garments, developing technical drawings, cutting patterns, embroidering
items and dying fabrics. Having recently returned to the UAE Fatema has just launched her second collection for AW15.
The Fatema Fardan label was born in the UAE with a mantra of making elegant, glamorous clothes for the career oriented woman, the go-getter aged 24 to 50. To succeed in their careers, we believe that women no longer to have to act and dress like men, with strict dress codes. They don't have to wear boring blouses, dull skirts and dim trousers just because they are smart and powerful. “Overtly feminine but not femme fatale”, we are a high end fashion brand that empowers working women as well as mothers, wives, socialites, and fashionistas. Mixing different cultures, styles and elements using traditional and un- conventional fabrics alike, Fatema Fardan dresses a silhouette inspired by the 20's, 50's, or 70's, in a relevant cultural context. The signature detail is central to this brand and was inspired by the founder’s love of art. A love that also inspires her when designing her own prints. Very versatile, Fatema Fardan designs have an inspirational mix of style, attention to detail and desirability that makes you want to wear them differently every day. We look to global fashion and lifestyle trends for inspiration when designing collections, but we are not a slave to fashion. We pride ourselves on designing clothes fit for the career wardrobe while still making you look and feel femininely fabulous; the ultimate proof that beauty also comes with brains. Characterized by creative combinations and elegant originality that inspire subtle authority, our brand epitomizes the very essence of feminine chic.