As a Lebanese fashion designer based in Dubai, Dima founded her label after noticing a gap in the market for fashion that was both forward thinking and accessible. Establishing her eponymous label in 2010, her designs are a celebration of the female form.

Voted as ‘Best Regional Designer’ at the 2014 Grazia Style Awards, Ayad has already made her mark on the local industry and is currently being stocked in S*uce Boutique in Dubai, Chamber Gyld in Amman, Per Lei Couture in Doha and Cream Boutique in Jeddah.