22 October, 2015
14:00 - Hall 2




Joe Arida is a 27 year-old multi-disciplinary designer, growing up in Beirut he worked in fashion and advertising, his brand LA TERRE EST FOLLE founded in 2014 produces clothing and furniture. This is his first sartorial line.




Nour Najem, born and raised in Beirut, graduated in fashion design from ESMOD Beirut in 2012. Throughout her career, she has interned at several Lebanese designers, such as Elie Saab, Rabih Kayrouz and Caroline Seikaly.

She launched her eponymous fashion label in the spring of 2013.

Nour adresses the modern and independent woman through fluid lines, luscious fabrics, and intricate details. She combines strict geometry and architecture all the while being anchored in her oriental heritage. She is inspired by a wide range of traditional artistry; artisanal crafts and the know-how that she applies to her designs.

In 2014, Nour launched the Kenzah foundation, in parallel to her luxury fashion brand. Through this NGO, she works with talented artisans, using overlooked craftsmanship whith the hope of empowering women who come from underprivileged backgrounds.

Nour is committed to having a sustainable, reliable and responsible company, and this engagement is part of the brands’ codes.

In December 2014, Nour was selected by the STARCH foundation, the emerging talents incubator, to showcase and highlight her talent.



Mira Hayek is a Beirut based, contemporary ready to wear designer.

She was born in the 1980’s and is obsessed with geometric shapes and motifs, which she uses as a basis for her patterns and as details on her garments.

After interning at the ateliers of Elie Saab in Beirut and Erdem in London, she was selected by the STARCH Foundation in Beirut to launch her first ready to wear collection in 2011.

The mirahayek brand is dedicated to dynamic women with an effortless sense of style. They seek contemporary pieces with a fun and sporty edge that can be worn day and night, fitting perfectly in their bustling urban lifestyle.