Said Mahrouf holds a degree in fashion design from the Amsterdam Rietveld Academy as well as from Pratt Institute in New York. He initially focused on the making of costumes for site-specific performances he made in collaboration with dancers. His work has been displayed at the New Museum of Contemporary Art and the Cooper Hewitt National Design Museum in New York, the Utrecht Central Museum, the Amsterdam Municipal Museum, and the Carriage Works Gallery in Sydney.

Said Mahrouf consistently presents a Prêt-à-Porter collection at Festimode-Casablanca Fashion Week. In 2008, he was invited by Jean-Pierre Moche to show his S/S 2009 collection during the Paris’ Prêt-à-Porter Salon. His collections have been stocked frequently at Galleries Lafayette in Casablanca.

In January 2012 Mahrouf presented his F/W 2012 collection at the Amsterdam Fashion Week. His S/S 2013 collection was shown at the Mediterranean Design and Fashion Week in Noto, Italy, where he was awarded best contemporary Moroccan designer.