Contemporary designer Zena Presley launches debut womenswear Autumn Winter 15 collection.
Based on Zena Presley’s affinity with creating affordable clothing that embodies the freedom of self-‐expression and individuality, her debut collection conveys her exquisite signature style with art inspired prints.
The self entitled brands ethos stems from the encouragement of diversity within today’s multi cultural world of religion and races. This is evoked throughout her debut collection by collaborating with a miscellaneous range of artists from numerous nationalities spanning from central Europe to Africa to Northern America.
Zena’s inspirational muse behind her debut collection comes from her love of African heritage, which is rich in emotions and compelling anecdotes. Her collection represents the vast juxtapositions of the colorful and vibrant Africa contrasted with the vivid imagery of struggle, fight, survival and hope.
Zena’s affection for unconventional clothing stems from her seeking pieces that stand out by evoking an underlying cultural story. Through collaborating with international artists whom commission patterns and prints for her debut collection, her signature style has been established. The Zena Presley customer is someone who has a passion for the beauty and cultural underlings of art, someone whom loves to take risks and stand out and uses fashion and clothing to express their individuality.
The 15 piece capsule womenswear collection includes shirts, dresses, skirts, jackets and tops in minimalistic cuts with the focus being on the elaborate prints and emotion evoking imagery. The collections effortless wearability is transeasonal with elaborate prints advocating Zena Presley’s signature style of self-‐expression and art.