The CEO and founder of SaM, Sabrina Mittler has been working in the jewelry and accessory business since the age of 18. In 2007 she started an apprenticeship at a traditional goldsmith. After gaining work experience, the german designer strengthened her knowledge in a contemporary jewelry studio. The variety of handcraft and design made her pursue academic studies in Applied Art & Design. During that time travelling influenced her creations. Photography became a major part of the design process. Ornaments as well as natural textures find their way into the designer‘s world. After receiving her Diploma of Art, Sabrina moved to the multicultural city of Dubai and launched her own label.