Zeynab El-Helw graduated from Central St. Martins, faculty of fashion: costume/ theatre design, earned a master’s degree in marketing and a second master’s in international business management. She moved to Dubai in 2009 and worked for Dior, managing its marketing for the Middle East, Africa and Turkey. In 2014 she started Fashion Pirate, an online blog and boutique “to develop something on my own' where she commenced with sharing blog articles on her fashion style and travel then developed further to also curate jewellery/ accessories and further broadened into clothing,” curating items with a style she calls “street glam for the unisex" all under the umbrella of the Fashion Pirate shop. Today Zeynab is a well known Fashion/Lifestyle/ Travel blogger/ influencer in the Middle East and Europe, successful entrepreneur and a newly wed.
Zeynab was interviewed by CNN for a special segment showcasing 'Inside the Middle East', MBC, in 2017. In 2014 Fashion Pirate was interviewed by New York Times. Also was featured in this magazines such as: Grazia Middle East, Hello! Middle East, Ahlan!, MyStyle, Arabian Business, Harpers Bazaar Bride, Hello Bridal, Arabian watches and jewellery, Health Guru.
Today Zeynab has worked with over 40 brands, including Hublot, Richard Mille, Chopard, Claudie Pierlot, Baume & Mercier, IWC, HP, Dubai Tourism, Michael Kors, Fendi, Emirates NBD, Crest, Benefit, Max Factor, Rimmel, Pantene, Olay, & many more.