Simon P Lock is CEO and Founder of ORDRE. Established in 2015, ORDRE is a technology company powering the business of fashion that owns ORDRE.com; the definitive business-to-business online wholesale marketplace for luxury designers. Over 100 women’s, men’s and accessories designers present online showrooms seasonally using innovative technologies to an invitation only network of 5,500 buyers representing 2,600 department stores, multi label boutiques and online retailers in 93 countries. ORDRE’s technologies allow buyers to comprehensively review collections and place wholesale orders online when they can’t always physically touch and feel collections. These technologies are also used to enhance designer’s physical showrooms and more efficiently facilitate order taking.
To date, ORDRE has established 360°view data capture, digital showrooms, virtual reality and drone technologies to power the business of fashion both in B2B and B2C applications. The company has offices in New York, London, Milan, Paris and Hong Kong and its global team includes industry leaders in technology and fashion.
Simon is the founder of Mercedes Benz Fashion Week Australia and has been Creative Director of Singapore Fashion Week. He is a former Senior Vice President of IMG Fashion & Models, an inaugural member of BoF’s Global 500, a recipient of the Australian Fashion Laureate in 2011 and best-selling author of ‘In The Front Row’. He is also in demand as a keynote speaker at fashion and technology conferences globally.