TIME: Saturday, 28 October 2017 - 18:00
LOCATION: HALL 3
SADEEM is a Pret-a-Couture fashion brand by Saudi designer Aljawharah (Sadeem) Alshehail. The line is centered on creating collectible high-end pieces for a woman who is confident, elegant and sophisticated; a woman who is looking for timeless, well-made and versatile attire. SADEEM's garments are designed and created with a focus on quality and a very acute attention to detail, resulting in clean lines and a luxurious feel.
An advocate of sustainable design, SADEEM embraces ethical practices, collaborating with companies that share the same principles. SADEEM's fabrics are non-toxic and are sourced from companies that employ sustainable practices. A core value of SADEEM is to provide fashion that has a positive impact on the global environment and society.