TIME: Saturday, 28 October 2017 - 21:30
LOCATION: HALL 2
Mashael AlRajhi is a Saudi based designer. She founded her company, MASHAEL ALRAJHI, in 2013, devoting herself to a never-ending pursuit of artisan creations, and mixing street wear with couture.
The brand takes pride in its modern outlook while drawing key inspirations from its arabesque roots, with its collections being made and produced in Saudi Arabia. Further, as a designer, Mashael Alrajhi is the first among her Saudi contemporaries to create and design collections for men.
The brand has several awards to its name as well as several breakthroughs for a Saudi brand; In 2016 she was selected as the first Saudi Arabian Next in Line designer to represent the Kingdom by Riyadh Fashion Days, the British Fashion Council and the British Council at the International Fashion Showcase 2016 during London Fashion Week. The same year she became the first Saudi brand nominated for the prestigious Woolmark Prize 2016-2017.