Eudon Choi

TIME: Thursday, 26 October 2017 - 21:30


Korean born Eudon Choi initially trained as a menswear designer in Seoul where he  aquired an in-depth knowledge of tailoring techniques and a great eye for detail. He then moved to London, where he graduated from the Royal College of Art's MA in womenswear in 2006.

Taking inspiration from art, architecture and historical figures, Eudon effortlessly combines masculine tailoring with a feminine sensibility. Focusing particularly on menswear detailing, he extracts the essence and aesthetic beauty he uncovers and reworks it. He aims to create garments that adapt to an individual’s personality and marry into their wardrobe, offering something unique, understated and intellectual.

Since launching his eponymous label in 2009, Eudon has become a regular fixture at London Fashion Week. He has received numerous accolades from the likes of the British Fashion Council and the Fashion Trust initiative.

This season he is collaborating with Chris Habana for an exciting project, and with lifestyle brand Decke to continue their bag line and expand into footwear for SS18. Another noteworthy collaboration is his recent capsule collection with John Lewis.