TIME: Saturday, 28 October 2017 - 21:00


It was while studying Business Management in India, that Zareena first discovered what luxurious fabric combinations and rich embroidery could do to complement and enhance a woman’s beauty. This inspired her to begin her worldwide search for the exquisite textures, adornments and needlework that would one day become the trademark of her internationally acclaimed gowns.

Working hard to prove herself she launched her first collection in the eighties and by 1994, Zareena was establishing her fashion house, Fasateen, in Dubai.

ZAREENA brings to each of her designs an exotic fusion of ethnic embroidery techniques with an avant-garde twist, that makes every creation a one-of-a kind classic piece never
before seen in the fashion industry.

In a bid to cater to the different segments of the industry, and by overwhelming requests from both buyers and clients, Zareena is launching her more affordable ready-to-wear label “Zaroon by Zareena” in Fashion Forward Season Six.