BEDOUIN provides the contemporary woman with travel friendly luxury that honors her love for minimalism. To allow more chance for spontaneity, each item is flattering and versatile making BEDOUIN the go-to brand in her wardrobe. A hybrid of masculine and feminine appears in each season combining loose fit silhouettes with feminine silks, or clean cuts with a fresh take on embroidery.

Farrag draws inspiration from personal experience having travelled extensively working for Matthew Williamson in London, Marchesa & Edun in New York and DVF in Bangalore, India. With a love for travel and culture, designing a brand based on the world came naturally. Now living between Dubai & London Farrag channels the contrast of her environments into each collection blurring the lines between casual and eveningwear and day to night.