AMIRA HAROON

BIOGRAPHY

An avid traveler and lover of the fine arts, Amira Haroon cites growing up in Saudi Arabia as an important influence on her creative journey as a designer, crediting the region for giving her an opportunity to take from its rich culture and infuse it with her own expression. Later on she studied fashion design at Parsons School of Fashion, Paris. Her wanderlust, along with an abiding love for excellent craftsmanship, vintage pieces and all things Art Deco led to a vivid mood board for what would become the Amira Haroon brand. Having travelled extensively what struck Haroon the most was that women across the globe wanted the same thing as women around her: to be timeless, yet à la mode.

She launched her own label in 2010. Significantly, Haroon is very proud of the fact that her label is made entirely in Dubai. Her signature style fuses modernity with culture, versatility and a decidedly Parisian je ne sais quoi. The Amira Haroon muse is an intellectual gypsy living in a floating world, traveling through time and cultures. Haroon designs for the confident, thinking woman who allows her style to change and evolve with her travels, leaving a lasting impression wherever she goes.

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BEDOUIN

BIOGRAPHY

BEDOUIN provides the contemporary woman with travel friendly luxury that honors her love for minimalism. To allow more chance for spontaneity, each item is flattering and versatile making BEDOUIN the go-to brand in her wardrobe. A hybrid of masculine and feminine appears in each season combining loose fit silhouettes with feminine silks, or clean cuts with a fresh take on embroidery.

Farrag draws inspiration from personal experience having travelled extensively working for Matthew Williamson in London, Marchesa & Edun in New York and DVF in Bangalore, India. With a love for travel and culture, designing a brand based on the world came naturally. Now living between Dubai & London Farrag channels the contrast of her environments into each collection blurring the lines between casual and eveningwear and day to night.

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BIL ARABI

BIOGRAPHY

As a noted photographer and award-winning haute jewellery designer, Beirut-born and Dubai-dwelling Nadine Kanso is modern Arabia’s creative ambassador to the world. Be it her calligraphy inspired precious adornments or gritty artworks depicting contemporary Middle Eastern life, her message remains constant.

‘Celebrate your Heritage’ 
Nadine’s background – she gained two degrees from the Lebanese American University - Communication Arts and Advertising Design – and an appreciation graphic design, typography and fashion laid the foundation for her work in design and photography today. Having worked in various design-related fields along with several stints in journalism, relocating to Dubai prompted her to dedicate her time to photography. Her perspective was soon coveted for its contemporary view on Arab life and culture.

Hâshé

BIOGRAPHY

As a U.A.E-raised-Persian, Ava has constantly been exposed to Middle-Eastern culture, architecture and art, an environment that has fuelled the inspiration behind her designs. Leaving high school in Dubai and starting a new chapter at Boston University, Ava was determined to pursue a career in Marketing and Business Administration. However, her enrolment at the School of Fashion and Design in Boston led her on a different path.

Ava started her line, Hâshé, at the age of 19. In 2012, Sponsored by Moët & Chandon, the designer showcased her first clothing collection in Boston. Same year she was awarded “The Best Upcoming Fashion Designer in New England”. 

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KAGE

BIOGRAPHY

KAGE came to life during a trip in London, inspired by East London’s textiles and textures that launched the first capsule collection in 2009 at an art gallery. The collection sold out and the brand quickly expanded and established a strong following, resulting in KAGE and the opening of the atelier in 2011.

Early 2016, KAGE moved their creative work space to Dubai Design District. This is known as the brand’s ‘white canvas’: open, raw, and the perfect versatile space for inspirational ideas to come alive. Each collection is seamlessly synthesized with a modern feel while staying loyal to the inherent daring nature of the KAGE girl. Self-loving and unobstructed, she lives a life without boundaries, where style is what she chooses to express with the freedom of individuality.

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MADISO

BIOGRAPHY

‘MADISO’ is primarily a fashion accessories brand. Each piece is a unique formation of organic shapes that are carefully hand worked and hand embroidered on silk fabric. These creations are one of a kind and cannot be reproduced identically. A vast range of materials are carefully sourced for every individual piece, ranging from semi precious stones to chains, beads, crystals, acrylic, metal, mesh, pearls, and much more. Each design is a personal expression of ideas and narratives, thoughtfully planned and put together, before being hand sewn and hand crafted. The whole collection, from the smallest detail to the final creation, is a complete work of art and a labour of love.

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MARAM

BIOGRAPHY

Born and raised in Cairo, Egypt Maram grew up aspiring to follow her late grand-father’s footsteps in fine arts and sculpture. Growing up in Egypt also massive-ly influenced her fascination to skillful craftsmanship by giving her direct access to some of the world’s oldest antiquities, architectures and sculptures. Her early fascinations were derived from Italian renaissance art and sculpture. She spent most of her childhood studying the works of Michelangelo, Botticelli, Caravaggio and Donatello, eventually teaching herself to work with oil paints at the age of nine. Three years later, Maram’s dream of going to Florence to see the legendary work of the masters came true when her mother took her to visit family there. She spent the entire summer hunting every Michelangelo sculptures, gazing up into the frescos on cathedral ceilings and endlessly sketching everything she sees. This was the moment she realised her immense love for craftsmanship and attention to detail.  Two years later, Maram began regularly visiting a sculpture’s art studio in Cairo, spending long hours mastering her skills in still-life drawing before deciding to move to Paris to study fine arts at Parsons Paris at the age of seventeen.

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NS By Noof

BIOGRAPHY

Noof Al Shekar is a Bahraini handbag designer who launched her eponymous line in 2010. Since childhood, her fascination with design and the patterns that occur in art, architecture and the natural world was heightened by her passion for sketching and painting. Initially, her instinctive grasp for all things mathematical encouraged her to pursue an academic career in architecture, though in the meantime the sumptuous little jewel bags she was designing for herself were quietly gaining a fan-base, eventually persuading her to devote full time to designing her own bespoke collection. Since the brand’s inaugural collection, Noof’s designs have been influenced by her opulent Arab heritage and inspired by the sacred geometry in Islamic architecture and the earth’s natural gemstones. With her meticulous attention to each design process, Noof creates the sketches and mock-ups from her Bahrain-based atelier and travels across the globe in search of the finest materials and gemstones. Working closely with a small group of master craftsmen to produce each hand-made clutch and overseeing every detail, she creates a limited number of perfect clutches that marry bag with jewel. The result is a collection that re-imagines the handbag as a piece of jewelry, and gives new expression to the clutch as a masterpiece of wearable art. Noof resides in Bahrain with her four children.

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ORKALIA

BIOGRAPHY

A couture house and ready-to-wear brand based in Dubai, ORKALIA's aesthetic represents timeless elegance infused with modern sophistication. Driven by the individuality of its distinguished clients whose impeccable taste is reflected in the attention to detail, ORKALIA prides itself with being at the forefront of neo-couture, combining traditional techniques with modern aesthetics and applications.

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RULA GALAYINI

BIOGRAPHY

Rula Galayini is committed to creating dynamic accessories for a real life edge. Her AW 2016 collection, titled Rhythmic Hues is no exception to this.

In her latest collection, Rula challenges the notion of space, using a fusion of delicate, refined leathers and industrial materials elevated to luxurious appeal, by creating a notion of depth with essentially 2 dimensional surfaces.

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SALTA

BIOGRAPHY

Saltanat Baimukhamedova was born in Almaty, Kazakhstan - in the heart of Central Asia. She founded her label SALTA in 2008 and has become most famous and commercially successful designer in her native country. In 2016, she has moved her label to Dubai, UAE, to challenge a totally new experience of becoming a Middle Eastern designer with global visionary. Freedom and comfort yet with a touch of modern ethnic creativity - this is all about Salta. A contemporary yet affordable design with cosmopolitan touch and flawless shapes and lines finds its own way to a wardrobe of a successful, creative and feminine woman.

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ZENA PRESLEY

BIOGRAPHY

Zena Presley is a Syrian born designer who currently resides in Dubai. Zena's affection for the acceptance of diversity within culture is paramount throughout her ready to wear womenswear collection. Through collaborating with international artists whom commission patterns and prints, her signature style has been established. The Zena Presley customer is someone who has a passion for the beauty and cultural underlings of art, someone whom loves to take risks and stand out and uses fashion and clothing to express their individuality.

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