FFWD Announces 10th Season: Play, Rewind and Forward

Fashion Forward Dubai returns for its tenth season from October 26th – 28th. With its signature move to the heart of the fashion industry in the region, the Design Quarter (DQ) at d3, FFWD is set to present a new format which combines fashion, retail and entertainment on a larger scale than previous seasons. 

The event is relocating to a grander stage at the Design Quarter which has become the central component in the development of d3 and is already home to over 6000 professionals, 400 luxury, design and fashion businesses. The Design Quarter will transform into a celebration of creativity with FFWD’s stamp of what, and who is making waves in the region.  

In celebration of the 10th season, the event footprint and programming will be curated under three overarching themes: Play, Rewind, Forward.

Guests will have the chance to play in various zones which include runway shows from homegrown retail boutiques, family friendly workshops, creative installations, music performances, a fashion cinema and library lounge, beauty and brand activations with FFWD partners and d3 business partners, as well as a grad and student exhibition.

Shopping at this season’s FFWD Showcase will feature a more extensive array of the region’s accessory talent, and will serve as an integral part of “The Garden,” the staple FFWD retail experience which will see its revival this upcoming season.

FFWD’s popular d3 talks also headline the event with speakers sharing thoughts, opinions and inside knowledge. The talks are firm favourites of guests and feature some of the biggest names in the fashion industry.

Additionally, social events and after parties dotted around d3’s lounges and restaurants will provide the perfect opportunity to wind down in between the three-day schedule.

The rewind theme evokes a sense of nostalgia throughout the event and celebrates the outstanding designers FFWD has had the pleasure of working with since its inception. Marking the 10 successful seasons, FFWD will present retrospective exhibitions from its archives, where guests will be treated to stunning photographic galleries of FFWD’s iconic moments from behind the scenes, street style and on the catwalk from season one to date.

Looking forward remains the focal point of the event with standout runway shows and presentations from seasoned designers and new names making their FFWD debut showing to an audience of international and regional buyers, media and industry insiders. Guests can expect to see the region’s best ready-to-wear and couture collections with highlight brand collaborations and stunning productions.

An open house for d3 residents to celebrate fashion through individually customized engagement opportunities and activations will mark the launch of season 10, on October 24th and 25th. As part of this d3 preview, businesses who are based in d3 and those who work in the area will be the first to experience a selection of season 10’s iconic lineup of activations.