New for S/S ’16 at FFWD is The Showcase, a curated exhibition and retail space featuring a limited selection of premium Middle Eastern jewellery and accessories brands that were chosen for their creativity and originality. The Showcase offers an intimate and stylised space for these brands to present their latest pieces to guests, buyers and media. All of the brands showing in The Showcase are based in the Middle East or of Middle Eastern origin.
Marking the launch of The Showcase will be the unveiling of a bespoke art installation at FFWD – Summer Rain. Designed by artist Ana Margarida Castro from design firm BIA, the piece represents the pure symbiosis of Art & Fashion and, embracing the Spring/ Summer theme of FFWD, the piece reflects the lightness and colourfulness of the season’s vibes.
The Showcase will be open for visitors and buyers from October 22nd-24th at Madinat Jumeirah.