FFWD x Pepsi Street Style

Catch the very best street style from the #PepsiLounge this FFWD!

#FFWDdxb and @pepsi_arabia take to the streets one last time - capturing the best of FFWD Street Style 📸

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#FFWDdxb and @pepsi_arabia hit the street and caught the best of Day 2 #StreetStyle!

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#FFWDdxb hit the streets with @pepsi_arabia today! Did you make the #StreetStyle cut? #ThisIsd3

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FFWD’s EPIC Pop-Up Store Returns to Galeries Lafayette

For the fourth consecutive season, Galeries Lafayette buyers have carefully curated a Spring/Summer ’17 selection from FFWD designers who have previously showcased at the bi-annual event. The Pop Up Store is part of FFWD’s EPICxSAMSUNG empowerment program, dedicated to supporting regional talent to attain commercial success.

The FFWD Pop Up store, under the EPICxSAMSUNG program, is an excellent vehicle for FFWD designers and d3 creative partners to attain customer visibility and widen their commercial reach. We are delighted that Galeries Lafayette have chosen to partner with EPIC again to support regional design talent for a fourth season
— Ramzi Nakad - COO and Co-Founder, FFWD

Shop Lama Jouni, Sotra, Mira Hayek, Kristina Fidelskaya, Mrs. Keepa, and Amira Haroon from March 15 - April 15, 2017.

The Best of the #EPICxSAMSUNG Paris Showroom

Fashion Forward returned to Paris for the second edition of their Showroom in Paris, on March 2nd – March 6th at Hotel InterContinental Paris Le Grand, part of the EPICxSAMSUNG empowerment program - an empowerment program endorsed by the DDFC and supported by d3, that provides business development opportunities to regional fashion talent through a series of initiatives.

Welcoming international buyers, media, VIP's, and influencers, the designers saw back-to-back appointments as well as an array of fresh content showcasing their latest collections.

FFWD Paris Showroom Returns

Fashion Forward returns to Paris for the second edition of their Showroom in Paris, on March 2nd – March 6th at Hotel InterContinental Paris Le Grand, part of the EPICxSAMSUNG empowerment program - an empowerment program endorsed by the DDFC and supported by d3, that provides business development opportunities to regional fashion talent through a series of initiatives.


FFWD will present a carefully curated selection of the best apparel and accessory designers from the region including Amira Haroon, Anaya, Asya Krasnaya, Cheyma, Hessa Falasi, Kage, Kristina Fidelskaya, Lama Jouni, Poca & Poca, Rami Al Ali, Rula Galayini, Salta, Soltana and Sotra.

FFWD Is #TiedTogether

As a show of support to the Business of Fashion (BOF), Fashion Forward Dubai has joined the #tiedtogether movement.

In pursuit of making a clear statement of solidarity, unity and inclusiveness,  amidst a period of growing uncertainty and a dangerous narrative peddling division. This is not a political statement, it is a positive statement in support of humanity during a time of turmoil and fear in many nations around the world.
— Business of Fashion

We invite you to join the movement with us. Here's how you can get involved:

- Tie a white bandana around your wrist, neck, head, ankle or handbag and upload an image of your bandana to social media, tagging someone to show you are #TiedTogether as friends, family, neighbours . . . as humans.

- Donate to UNHCR. Please note that this fundraising campaign via Justgiving will only benefit the UNHCR. Donate at: https://www.justgiving.com/fundraising/tiedtogether

- Register your support on the #TiedTogether website: tiedtogether.businessoffashion.com

If you'd like to find out more about #TiedTogether and want discuss ways of participating in this movement, please visit tiedtogether.businessoffashion.com or email tiedtogether@businessoffashion.com

FFWD Announces Fall/Winter 2017

Fashion Forward Dubai returns from March 23rd – 25th showcasing a carefully edited selection of the Middle East’s most coveted ready-to-wear, couture, accessory and jewellery designers, presenting again at Dubai Design District (d3).

Building upon the resounding success of last season, FFWD will see another busy programme of catwalk shows and presentations from regional designers, talks and panel discussions spearheaded by industry professionals, and accessory and jewellery collections at ‘The Showcase’. 

Stay tuned to FFWD for announcements and more information.

Lama Jouni to showcase at Fashion Scout during London Fashion Week

Part of FFWD’s EPICxSamsung empowerment program, supported by Dubai Design District and endorsed by Dubai Design and Fashion Council, FAD Institute of Luxury Fashion & Style Dubai are helping pave the way for regional talent on the global stage.

The winner was selected by a jury comprised of Martyn Roberts, Founder and Director of Fashion Scout & Graduate Fashion Week, Shivang Dhruva, Founder and Director of FAD International, ACIM, FPM, BCS, Alumni Member: London College of Fashion, University of Arts London and Maitha Al Suwaidi: Director of Partner Relations for Dubai Design District.

I scout the world discovering new exciting talents to launch internationally and am excited to be working with designers from this region. Lama is a fresh new talent who will greatly appeal to international media and buyers
— Martyn Roberts, Founder and Director of Fashion Scout & Graduate Fashion Week
Lama Jouni has a clear vision and her design and entrepreneurial acumen will help her to grow both in the Middle East and globally. We are delighted to have selected her to showcase at the platform this season
— Shivang Dhruva, Founder and Director of FAD International
Each of Lama’s collections has a very unique style that appeals to the international woman, whatever age, and so we therefore felt her to be the perfect ambassador to showcase at London Fashion Week.
— Maitha Al Suwaidi, Director of Partner Relations for Dubai Design District
We look forward to furthering our efforts with FAD Institute and Fashion Scout, with the support of d3 and DDFC, to build a supportive infrastructure for regional designers to attain international exposure and streamline their path to commercial viability.
— Ramzi Nakad, COO and co-founder of FFWD

“Applying for Fashion Scout London was an exciting step to take for my brand, I have seen my work progress over the seasons and I strongly feel that I am ready to showcase to a new market that I was always interested in” says Lama Jouni.

Lama Jouni will show on Sunday 19th February 2017 at 2:30pm at the Freemasons Hall in Covent Garden – London UK.