FFWD Announces 10th Season: Play, Rewind and Forward

Fashion Forward Dubai returns for its tenth season from October 26th – 28th. With its signature move to the heart of the fashion industry in the region, the Design Quarter (DQ) at d3, FFWD is set to present a new format which combines fashion, retail and entertainment on a larger scale than previous seasons. 

The event is relocating to a grander stage at the Design Quarter which has become the central component in the development of d3 and is already home to over 6000 professionals, 400 luxury, design and fashion businesses. The Design Quarter will transform into a celebration of creativity with FFWD’s stamp of what, and who is making waves in the region.  

In celebration of the 10th season, the event footprint and programming will be curated under three overarching themes: Play, Rewind, Forward.

Guests will have the chance to play in various zones which include runway shows from homegrown retail boutiques, family friendly workshops, creative installations, music performances, a fashion cinema and library lounge, beauty and brand activations with FFWD partners and d3 business partners, as well as a grad and student exhibition.

Shopping at this season’s FFWD Showcase will feature a more extensive array of the region’s accessory talent, and will serve as an integral part of “The Garden,” the staple FFWD retail experience which will see its revival this upcoming season.

FFWD’s popular d3 talks also headline the event with speakers sharing thoughts, opinions and inside knowledge. The talks are firm favourites of guests and feature some of the biggest names in the fashion industry.

Additionally, social events and after parties dotted around d3’s lounges and restaurants will provide the perfect opportunity to wind down in between the three-day schedule.

The rewind theme evokes a sense of nostalgia throughout the event and celebrates the outstanding designers FFWD has had the pleasure of working with since its inception. Marking the 10 successful seasons, FFWD will present retrospective exhibitions from its archives, where guests will be treated to stunning photographic galleries of FFWD’s iconic moments from behind the scenes, street style and on the catwalk from season one to date.

Looking forward remains the focal point of the event with standout runway shows and presentations from seasoned designers and new names making their FFWD debut showing to an audience of international and regional buyers, media and industry insiders. Guests can expect to see the region’s best ready-to-wear and couture collections with highlight brand collaborations and stunning productions.

An open house for d3 residents to celebrate fashion through individually customized engagement opportunities and activations will mark the launch of season 10, on October 24th and 25th. As part of this d3 preview, businesses who are based in d3 and those who work in the area will be the first to experience a selection of season 10’s iconic lineup of activations.

FFWD - The Best of March 2017

FFWD welcomed over 10,000 guests comprised of industry leaders, fashion professionals, media and buyers who descended on Hai d3 to enjoy a three-day schedule of runway shows and presentations by 24 regional ready-to- wear and couture designers, view 14 accessory labels at The Showcase, partake in engaging talks and panel discussions, as well as attend networking and social events.

The Best of Backstage

The Best of Runway

The Best of Presentation

The Best of Street Style

FFWD x Pepsi Street Style

Catch the very best street style from the #PepsiLounge this FFWD!

#FFWDdxb and @pepsi_arabia take to the streets one last time - capturing the best of FFWD Street Style 📸

A post shared by Fashion Forward Dubai (@ffwddxb) on

#FFWDdxb and @pepsi_arabia hit the street and caught the best of Day 2 #StreetStyle!

A post shared by Fashion Forward Dubai (@ffwddxb) on

#FFWDdxb hit the streets with @pepsi_arabia today! Did you make the #StreetStyle cut? #ThisIsd3

A post shared by Fashion Forward Dubai (@ffwddxb) on

FFWD’s EPIC Pop-Up Store Returns to Galeries Lafayette

For the fourth consecutive season, Galeries Lafayette buyers have carefully curated a Spring/Summer ’17 selection from FFWD designers who have previously showcased at the bi-annual event. The Pop Up Store is part of FFWD’s EPICxSAMSUNG empowerment program, dedicated to supporting regional talent to attain commercial success.

The FFWD Pop Up store, under the EPICxSAMSUNG program, is an excellent vehicle for FFWD designers and d3 creative partners to attain customer visibility and widen their commercial reach. We are delighted that Galeries Lafayette have chosen to partner with EPIC again to support regional design talent for a fourth season
— Ramzi Nakad - COO and Co-Founder, FFWD

Shop Lama Jouni, Sotra, Mira Hayek, Kristina Fidelskaya, Mrs. Keepa, and Amira Haroon from March 15 - April 15, 2017.

The Best of the #EPICxSAMSUNG Paris Showroom

Fashion Forward returned to Paris for the second edition of their Showroom in Paris, on March 2nd – March 6th at Hotel InterContinental Paris Le Grand, part of the EPICxSAMSUNG empowerment program - an empowerment program endorsed by the DDFC and supported by d3, that provides business development opportunities to regional fashion talent through a series of initiatives.

Welcoming international buyers, media, VIP's, and influencers, the designers saw back-to-back appointments as well as an array of fresh content showcasing their latest collections.

FFWD Paris Showroom Returns

Fashion Forward returns to Paris for the second edition of their Showroom in Paris, on March 2nd – March 6th at Hotel InterContinental Paris Le Grand, part of the EPICxSAMSUNG empowerment program - an empowerment program endorsed by the DDFC and supported by d3, that provides business development opportunities to regional fashion talent through a series of initiatives.


FFWD will present a carefully curated selection of the best apparel and accessory designers from the region including Amira Haroon, Anaya, Asya Krasnaya, Cheyma, Hessa Falasi, Kage, Kristina Fidelskaya, Lama Jouni, Poca & Poca, Rami Al Ali, Rula Galayini, Salta, Soltana and Sotra.