When is Fashion Forward?

Fashion Forward is a biannual event that takes place in October and April.

Now in our 8th season, Fashion Forward Dubai, Spring/Summer ‘17 will be taking place from October 20th to October 23rd, 2016 at Hai d3 at Dubai Design District.

Who can attend Fashion Forward?

Fashion Forward Dubai is a fashion industry focused event but is also open to the public upon purchase of a daily or 3-day Access Pass. If you have received an invitation to FFWD, you are invited to attend for free.

How much does it cost to register and attend?                                                                                                                                                          There are multiple categories and registration prices for FFWD:

MEDIA: FREE online registration 

BUYER: FREE online registration 

INDUSTRY: FREE online registration, however you must present your confirmation email at the door of FFWD between 2pm-4pm in exchange for your free 3-day Access Pass. From 4pm-11pm, a discounted Industry Registration fee of AED 50 is applicable for a 3-day Access Pass.

GENERAL:
Online

  • AED 100 for a 1-day Access Pass
  • AED 200 for a 3-day Access Pass

At the door

  • AED 150 for a 1-day Access Pass
  • AED 250 for a 3-day Access Pass

Media, Buyers or Fashion Industry professionals MUST register online to be eligible for free or discounted registration fees. Confirmation of your eligibility for these categories will be provided via email once you have submitted the relevant online registration form along with proof of trade such as business card, press badge, trade license, purchase order, invoice, etc.

To know if you meet the requirements for the above categories, please visit the Registration Page or see the ONLINE REGISTRATION FAQs section below.

If you have received an invitation to FFWD, you are invited to attend for free.

Can you bring a friend?

Registration and invitations are only valid for single person entry. If you would like to bring a friend or guest, they will need to purchase a ticket online or at the door.

Where does the event take place?

The event takes place at Hai d3 at the Dubai Design District. For directions, please click here.

Is there parking and/or valet at the event?

Yes. There is valet as well as complimentary self-parking at Fashion Forward. There is usually very heavy traffic during Fashion Forward. In order to avoid missing shows or talks, we would encourage the guests to arrive at least 30 minutes prior to their scheduled event.

Kindly note that valet is available on a first come, first serve basis.

Can children attend the event?

No. The age limit for Fashion Forward is 15+ years old. We reserve the right to refuse anyone under the age of 15 at the door.

Can you pay by credit card?

Yes. Guests will be able to purchase Access Passes at the door, goods and products from our food and beverage outlets and jewelry and accessories at The Showcase via credit card.

Are all the events open to attendees?

Fashion Shows, d3 Fashion Talks, The Showcase, activations, F&B outlets, after-parties and some social events within FFWD will be accessible to all guests, with the exception of the below, which require invitation-only or accreditation badge:

  • Front and second row seating at the Runway Shows
  • The VIP Lounge
  • The Showroom
  • Privately hosted sponsor events

Still have questions? Email us at info@fashionforward.ae


Why Register Online?

Our online registration is for guests who wish to experience Fast Track and discounted entry into Fashion Forward. It is also for those who wish to attend FFWD free of charge as accredited Media, Buyers or Industry professionals.

What is the Online Registration Process?

  1. Fill out the Registration Form that you qualify for.

          General: Pay discounted registration fee online 

          Media, Buyers and Industry: Upload proof of trade for free registration 

      2. Receive a Confirmation Email.

      3. Present your Confirmation Email at the door of FFWD in exchange for an Access Pass or Badge.

      4. Access Pass will grant you entry to FFWD including Fashion Shows, d3 Fashion Talks, The Showcase, activations, F&B                                   outlets, after-parties and some social events

Can I register at the door as Media, Buyer or Industry? 

No. Industry, Buyer, or Media MUST register in advance online via the relevant registration form and upload proof of trade or enrollment.

What do I do if I get rejected for Media, Buyer or Industry Registration?

Registrants who do not demonstrate adequate documentation will be informed via email and are encouraged to re-register via the General registration form online or purchase a General Access Pass at the door. 

How much is Registration?

MEDIA: FREE online registration 

BUYER: FREE online registration 

INDUSTRY: FREE online registration, however you must present your confirmation email at the door of FFWD between 2pm-4pm in exchange for your free 3-day Access Pass. From 4pm-11pm, a discounted Industry Registration fee of AED 50 is applicable for a 3-day Access Pass.

GENERAL:
Online

  • AED 100 for a 1-day Access Pass
  • AED 200 for a 3-day Access Pass

At the door

  • AED 150 for a 1-day Access Pass
  • AED 250 for a 3-day Access Pass

There are multiple categories and registration prices for FFWD. See the requirements of each registration category below to better acquaint yourself with the best category for you.

MEDIA REGISTRATION

To register and be accredited as media, you must work for a verified publication with broad audience reach and influence that demonstrates year-round support of the fashion industry. Broadcast, print and online outlets must all meet these requirements and provide the following supporting documentation:

  • Press card
  • Business card
  • Commission form from verified publication (if freelancing)

Approved Media will be sent a confirmation email, which should be exchanged at the Media Desk at the door of FFWD for one type of Media Pass. Please see the types of Media Passes below to determine your eligibility. 

GENERAL PRESS

To be registered for a PRESS Pass you must be editorial staff of a verified publication. Freelancers must submit the documentation on behalf of the publication they are working for.

Your Press Pass will grant you 3-day access to FFWD, as well as general seating for all shows and talks on a first come, first served basis. You will also be permitted to enter the Press Lounge and The Showroom to interview designers.

VIDEOGRAPHER/PHOTOGRAPHER

To be registered for a PHOTOGRAPHER/VIDEOGRAPHER pass you must be representing a verified publication. Freelancers must submit documentation on behalf of the publication they are working for.

Your Photographer/Videographer Pass will grant you 3-day access to FFWD, as well as general seating for all shows and talks on a first come, first served basis and exclusive access to the Media Pit at all Runway Shows and Presentations. You will also be permitted to enter the Press Lounge and The Showroom.

BLOGGER

To be registered for a Blogger pass you must be editorial staff representing a verified blog. Freelancers must submit the documentation on behalf of the publication they are working for.

Your Blogger Pass will grant you 3-day access to FFWD, as well as general seating for all shows and talks on a first come, first served basis. You will also be permitted to enter the the Press Lounge and The Showroom.

If you are a blogger who requires access to the photographer’s media pit for the runway shows, you must fill in the PHOTOGRAPHER/VIDEOGRAPHER form.

BUYER REGISTRATION

To be registered for a Buyer Pass, you must work as a Buyer, Consultant or Purchasing Agent for a retail outlet, e-commerce store or similar, and provide the following supporting documentation:

  • Business card
  • Invoice or Purchase order
  • Trade license, etc

Approved Buyers will be sent a confirmation email, which should be exchanged at the Buyer’s Desk at the door of FFWD for a Buyer Pass.

Your Buyer Pass will grant you 3-day access to FFWD, as well as general seating for all shows and talks on a first come, first served basis. You will also be permitted to enter the The Showroom.

It is highly recommended that you select the Runway Shows and Presentations you wish to attend on your registration form to ensure seating. If you have not selected the Show in advance, you will need to pass by the Buyer's Desk to ensure your seat.

INDUSTRY REGISTRATION

Industry Professionals may attend Fashion Forward free of charge upon proof of relevant documentation:

  • Business card
  • Invoice or Purchase order
  • Trade license, etc

To qualify as Industry you must submit documentation that you are one of the following:

  • Stylist
  • Fashion Retail Manager
  • Fashion Designer
  • Fashion related business owner
  • E-commerce site
  • Manufacturer
  • Academic in the fashion field 
  • d3 Community and Creative Partners

Approved industry guests will be sent a confirmation email, which should be exchanged for a free 3-day Access Pass at the door of FFWD between 2 pm to 4 pm. From 4 pm to 11 pm, a discounted Industry Registration fee of AED 50 is applicable for a 3-day Access Pass. 

Your Access Pass will grant you 3-day access to FFWD as well as general seating for all shows and talks. Seating at the Shows is subject to availability and advanced selection on your registration form is recommended to secure your seat. If you have not selected the Show in advance, access will be granted on a first come, first served basis.

GENERAL REGISTRATION

All visitors can attend Fashion Forward via General Registration. Online registration is recommended to ensure your spot and get discounted entrance fee of AED 100 for a 1-day pass, and AED 200 for a 3-day pass. Tickets will also be sold at the door for AED 150 for a 1-day pass and and AED 250 for a 3-day pass.

Your Access Pass will grant you 3-day access to FFWD as well as general seating for all shows and talks. Seating at the shows is subject to availability and access will be granted on a first come, first served basis.