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Email: tala@starchfoundation.org
Website: www.starchfoundation.org
Show Timing: Hall 3 - 14:00 Saturday, 11 April 2015


Joe Arida is a 27 year-old multi-disciplinary designer, growing up in Beirut he worked in fashion and advertising, his brand LA TERRE EST FOLLE founded in 2014 produces clothing and furniture. This is his first sartorial line.



Nour Najem, born and raised in Beirut, graduated in fashion design from ESMOD Beirut in 2012. Throughout her career, she has interned at several Lebanese designers, such as Elie Saab, Rabih Kayrouz and Caroline Seikaly.

She launched her eponymous fashion label in the spring of 2013.

Nour adresses the modern and independent woman through fluid lines, luscious fabrics, and intricate details. She combines strict geometry and architecture all the while being anchored in her oriental heritage. She is inspired by a wide range of traditional artistry; artisanal crafts and the know-how that she applies to her designs.

In 2014, Nour launched the Kenzah foundation, in parallel to her luxury fashion brand. Through this NGO, she works with talented artisans, using overlooked craftsmanship whith the hope of empowering women who come from underprivileged backgrounds.

Nour is committed to having a sustainable, reliable and responsible company, and this engagement is part of the brands’ codes.

In December 2014, Nour was selected by the STARCH foundation, the emerging talents incubator, to showcase and highlight her talent.




Born in 1990, Sako Dersahagian is a Beirut based fashion designer. Shortly after he graduated in 2011 with high distinction from Esmod Beirut, Sako started his journey with fashion designer Ronald Abdala as a pattern drafter. He currently teaches Fashion Design and Pattern Drafting at Esmod Beirut. Always with a strong feel of urban culture and inspired by gender fluidity, he was inspired to put together a menswear and womenswear line under his label Ardashes. In 2015 he was selected by the Starch Foundation to collaborate and showcase in the 2015 season.