Roni El Helou was born in Lebanon in 1992. Although he studied Marketing, his true calling was always in fashion design.

In 2013, he was accepted at Creative Space Beirut, a fashion design school offering free education. He also worked for many private clients and Lebanese designers. In 2014, Roni won first place at a national fashion design competition hosted by Persil (Henkel), as a result he was sent to Milan to participate in a workshop at the Nuova Accademia di Belle Arti.

Roni graduated from Creative Space Beirut in December 2017. His thesis collection was shown as the finale in a live fashion show at Dar El Nimer for Arts and Culture. In 2017, Roni Helou was selected by Starch foundation to launch his brand and showcase his first collection at Fashion Forward Dubai and the Starch foundation’s shop at Saifi Village.